WhitePages and Pandora Partner Up

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Along with fellow mobile application leader Pandora and mobile marketing pros from our ad agency partners MediaVest and Ignited, WhitePages’ VP Mobile & Monetization, Kevin Nakao, co-presented a wide-ranging series of mobile app and in-app advertising case studies in a “Master Class” session at this week’s iMedia Agency Summit in Scottsdale, AZ.

This master class, held the afternoon of the first day, was a complex team effort, bringing four co-presenters (and four case studies) together in one information-packed hourlong session.

This presentation also marked the very first public release of WhitePages and MediaVest’s Continental Airlines iPhone app ad campaign results – with some surprising insights we were excited to share with the industry. Kevin also presented real-world app strategy, development and marketing metrics from WhitePages’ own adventures with iPhone, BlackBerry and Android apps.

Check out the presentation, above, and let us know what you think!

by Ingrid Michelsen

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