WhitePages Mobile for iPhone – New and Improved App!


At WhitePages, I’ve spent a lot of time thinking about how to make it simple for people to connect – any time, anywhere.  With mobile phones being the most common way that people connect, we began a concerted effort to offer new ways to use WhitePages on mobile phones.

This began with the launch of our WhitePages Mobile for iPhone application in August of 2008.  The app quickly shot up to the Top 5 of the App Store charts, and it was clear we had a hit! Since then, we expanded our mobile plans and tackled apps for Android, BlackBerry, and revamped m.whitepages.com.

Shows Distance to Listing

Distance to Listing

Auto Populated Categories

Auto Populate Categories

Now, we’re returning to the iPhone to kick things up a notch and make it even better based on what we’ve learned. I’ve noticed that searching for businesses is one of the most popular uses of our iPhone app.  This makes sense – when you’re on the go, being able to quickly find a store, restaurant or bank just makes life easier.  So, the new app has a number of business search improvements, including:

  • More listings when you search for a business category – up to 50% more search results
  • Distance indicators so you can see which businesses are closest to you using GPS location of your iPhone
  • Easier input – most searches are reduced to a few taps by using a auto-populated list of the top business searches.

People Search is also better.  We added a ton of new listing data to help you find who you are looking for fast including:

  • Household Members and Age Range for residential listings
  • Company Name and Job Title for at-work listings

For both people and business search, more results are displayed – up to 300 listings!   I know a lot of you have been waiting for this one.

The new WhitePages Mobile for iPhone still has all the great features of the first version – including the WhitePages online directory of more than 220 million people, maps, directions and reverse search.

And on top of all that, there’s fresh new colors and design to match WhitePages new look.

Take a look at the video of the new and improved WhitePages Mobile for iPhone to see what’s new.  This is our most popular app so we’ve been eager to get these improvements out – I hope you like them!

The app can be downloaded for free from the App Store on iTunes, or just upgrade for free right from your iPhone if you are already using the app.

I love your feedback, so hit me back with some comments.


Other WhitePages Mobile Posts

Out Now!  WhitePages Mobile for Blackberry App
(Mobile) Innovation Will End This Global Recession

WhitePages on mobile:  It’s not just for iPhones anymore

Caller ID by WhitePages:  A New Android App that Puts Telemarketers on Alert!
We have an iPhone App!

by Whitepages

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