Value Is Much More Than A Good Deal
Today the Seattle Times announced our new service DealPop, which will soon offer great deals at the best places to eat, drink, and have fun — right in your neighborhood.
Sure we are going to offer incredible discounts, but we are also focused on providing a great customer experience and selecting great places for you to enjoy and discover.
Connect with Confidence
We are on a mission to help consumers connect with confidence. Millions of consumers trust WhitePages as the leading web and mobile service for finding both people and businesses. Searches on our site allow us to see both the most popular and up and coming merchants. From these findings, our DealPop team, including full-time sales reps that are a part of the local community, select a target list of businesses to provide the best offers for a location.
As a company that is hyper-focused on providing the best experience, we also want to make sure the consumers redeem the deals they purchase. For those that opt-in to our email list, we will send a reminder.
We also want to make sure the merchant is prepared before a consumer walks into their shop, so our head of sales Cindy Hewitt has put together a comprehensive training and support program to help the merchants provide the best in-store experience.
What first began as a conversation several months ago with our CEO/Founder Alex Algard, Board Director Will Griffith, colleagues Joe Heitzeberg and Jason Milstead is now a new and fully staffed service. Our board and leadership team funds ideas and then we empower our sprint teams as self-run start-ups to move quickly. Eliminating the need for executive review allows the team to focus all resources on the quality of service.
Work With The Best People
In order to empower a team, you have to hire the right people. We selected experienced A-team players that know how to create mainstream consumer services and have a deep understanding of both online and local. The launch team, some of them featured in the picture, (and in order of when they joined the project) includes Troy Morris, Julie Pitt, Elizabeth Rogers, Cindy Hewitt, Travis Pearl, Bobby Cox, Rebecca Carroll, Aaron Oak, Thaddeus Gunn, Melissa Bower, Roger Rignack, Drew Hackleman. We have a lot of fun teasing each other and finding humor in every situation. Julie has a laugh all of downtown Seattle can hear, while Troy is determined to create a promotion that involves him wearing a Gorilla suit . If you don’t have a team that enjoys working together, you can’t build something fun for consumers.
Our fantastic marketing maven Liz Powell is already building a great media buzz, following on the footsteps of the recent press she secured for WhitePages in The Wall Street Journal and The New York Times. Just check out the Twitter and Foursquare stream of Marie Langhout and you can see she has been to almost every bar, salon, and restaurant in Seattle . Marie is building a great presence for us on Twitter and Facebook even before we officially launch.
Finally, Susan Fincher from our HR department stepped in to help with recruiting and developing interviewing process to make sure we continue to hire the best people as we roll out to more markets.
One Mission, One Team:
In addition to a great DealPop team, we have leveraged the talent and resources of WhitePages to launch DealPop. Our finance head Suki Hayre and legal counsel Jolene Marshall helped us navigate through a lot of details to make payment simple and easy for consumers and merchants.
This was not a secret project at WhitePages, we had several open “brown bags” and reviews to get feedback and input from our colleagues. Every sprint team and business unit helped with ideas, advice, and work – and all the critical components needed to provide the best merchant and consumer experience.
We will also leverage the +20m consumer reach of WhitePages and serve new customers because DealPop is built on the same principles we work by at WhitePages to provide consumers and merchants with more than just a good deal.
Follow me on Twitter: @knakao
Follow WhitePages on Twitter: @WhitePages