WhitePages Connects Kids with Moms

As a mom, I have to say: I’m disappointed. But as a product owner for the most popular people search site on the Internet, I’m at least glad that we’re helping people to connect with confidence.

Beyond our expected growth rate, we saw a relatively significant bump in both unique visitors (+7%) and people searches (+10%) in the week leading up to Mother’s Day. Apparently, people don’t know their mother’s addresses and phone numbers. Nice.

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Brand Building: Launching the new WhitePages site!

Note: This post is the 7th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Zoe Clelland, who is our Sr. Director, User Experience at WhitePages.  She’s been working her tail off over the last 9 months on the launch of the new site. More details below!

Well, would you look at that: a brand new bouncing baby…website. I have to say that until I took a breather to write this blog I hadn’t had a chance to really reflect on exactly how we took the concept of a new “brand” and translated it into an honest to goodness usable website. And not just a website, but a super kick-ass, downright intuitive experience of a site. As the Sr. Director of User Experience here at WhitePages I’ve had lots of opportunity to learn about our users and translate their needs into products and sites but this was a whole new ballgame.

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Brand Building: Usability Testing for our Site Redesign

Note: This post is the 6th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Andrea Lindeman, who is a Usability Engineer at WhitePages.  She explains exactly what that is below.  Enjoy!

Hi, my name is Andrea and I’m the Usability Engineer here at WhitePages. What’s a Usability Engineer, you ask? One of my jobs (among many) is to test all our new designs with actual users to make sure the website is easy to use. We have a strong design team here at WhitePages (Isiah and Alexi wrote about our Visual Identity in an earlier Brand Series post), but every so often we prove that nothing beats watching an actual user as they try to use the site.

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Brand Building: WhitePages Site Redesign

Note: This post is the 1st in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

In January, 2008 I wrote a blog post highlighting the key reasons why I joined WhitePages. In that post I mention the brand-building opportunities at WhitePages as one of the big influencers of my decision. And a few months ago I teased you with a post on the launch of our new corporate site, which highlights WhitePages new colors, logo and personality. Now, I’m excited to share a sneak peek of our new site redesign which represents the most radical changes to our website since the inception of the company over 10 years ago…all in the name of repositioning WhitePages brand.

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