Caller ID Gets a Mobile Makeover


By this time, you’ve probably heard us talk about something called “Caller ID.” For those of you that haven’t, Caller ID is Whitepages’ very own Android app that identifies unknown calls, gives those calls a spam ranking and easily allows for call blocking. We are so excited about our app that we decided to dig deeper and found some pretty fun statistics (Did you know that 10 million phone numbers have been flagged as scams, telemarketers and debt collectors to date!?).



Take a look at our Caller ID infographic below to see just how many of those flagged calls were scams (and more!):


5 Things to Look for in a Caller ID App


Nobody wants hundreds of apps clogging up their smartphone. Many people limit the number of apps they have on their phones for a variety of reasons, while others are quick to test a cool new app out immediately, but will soon delete it if it isn’t worth keeping around. But no matter how you find and organize the apps you use, knowing what to look for in a high-quality mobile app definitely makes the process easier. When it comes to a caller ID app, the kind of versatile tool that you’ll use on a daily basis, it’s even more important to make sure you’re picking the right one.


Here are five things to look for in a mobile caller ID app:

  1. Awesome data sources: The most immediate advantage offered by a caller ID app is how it identifies incoming calls and text messages. You’ll quickly go from wondering whether it’s worth taking a call to knowing immediately if you want to answer, ignore or even block future calls from the number. Because you’ll be making big decisions based on what your app tells you, it’s crucial that the data used by the app is accurate and up to date. Whitepages Caller ID leverages a reliable, consistently updated database to provide you the best info possible.
  1. ID for both text and calls: Considering the rise of texting as a practical and easy alternative to phone calls, it makes sense that many people want to identify not only voice calls but text messages as well. A caller ID app that doesn’t provide this service means limited effectiveness and a lot of time spent trying to figure out who is texting you and why. Whitepages Caller ID delivers info on incoming calls and texts, giving you complete coverage on both methods of communication.
  1. Detect and avoid spam: Why go through the process of determining if an incoming call is spam when the right app can do it for you? Whitepages Caller ID not only identifies the person or company trying to call your phone, it also lets you know if that person has been reported in the past as a telemarketer, scammer or annoying caller. With that initial information, you can choose to ignore those calls and avoid what could be a costly phone call.
  1. Block unwanted callers: Having more control over your calls means you should also get to choose which calls you receive. Finding a caller ID app that gives you that capability will brighten up you day because it stops unwanted calls from interrupting you. Whitepages Caller lets you block any phone number—spam or not. So whether you want to block that telemarketer, or don’t ever want to take a call from your exe again, Whitepages Caller ID has you covered.
  1. Customization and ease of use: A smart caller ID app allows users to change settings and make decisions that create a personalized and more individually effective program. With the Whitepages Caller ID app, you can customize how your caller identity shows up when calling other app users. It helps them recognize that it’s you and gets more of your calls answered. A lot of that is due to a simple integration with Facebook or LinkedIn. When you connect Whitepages Caller ID to one of your social profiles, you automatically get your name and photo updated on your caller identity.

Need to see more? Check out some of our other cool features like location and photo sharing by watching our video.


Never Forget a Name or Face With Caller ID


When you meet someone for the first time, it’s not always easy to remember a name or to tie a face and name together. Even those of us who are usually reliable when it comes to remembering those crucial details get tripped up when meeting more than one person at a time. Keeping names and faces straight in your mind probably isn’t a problem you’ve really thought about, but it’s an issue that can impact your social and professional lives. Forgetting the name of your neighbor’s boss means it will be more difficult to follow up on that job offer, and knowing that you’re going to have to remember the name of your son’s best friend’s dad will eventually come into play. Wouldn’t it be nice if there were a way to make the process more automatic and less of a struggle?

It Doesn’t Have to Be This Hard

The name-and-face game doesn’t have to be a dance around the issue whenever you run into a new acquaintance whose name you don’t quite remember or whose face you’re having trouble placing. Instead of only relying on your memory—powerful, sure, but not always reliable—you can use the smartphone that’s sitting in your pocket. With the free Whitepages Caller ID, you can tie together names, numbers and faces. This way your phone becomes a much more modern version of the classic desktop Rolodex, but one that contains pictures, addresses and phone numbers. Caller ID is a tool that can get you out of many a social jam. When you see someone you recognize, but whose name you can’t quite remember, try checking your phone. If they’re also a Caller ID user and you’ve saved them as a contact, then you’ll have their name and photo at the ready.

By seamlessly integrating Caller ID with your social networks like Facebook or LinkedIn, your phone does most of the work related to remembering names and faces for you. Caller ID users that you’ve stored as a contact will automatically show the person’s most up-to-date profile picture and name. There’s no more worrying about an unrecognized number calling your phone, or trying to remember which number belongs to a new acquaintance and which one is a telemarketer that won’t give up because you can see exactly who is calling you.

A Useful Tool, Right in Your Pocket

No matter where you go, there’s always the potential to meet new people who are currently or will soon become involved in your life. Wouldn’t it be nice to meet them, add them to your contacts, and not have to worry about remembering a name, face or number the next time one of you wants to get in touch? By downloading Whitepages Caller ID, you can.


Spring Clean Your Mobile Device With Whitepages


After a brutal, somewhat eternal winter for much of the U.S., the first day of spring was welcomed with open arms. Though the first day of spring may not mark the first day of warm weather, it does mark the launch of the much anticipated spring cleaning. Some of your spring chores, like tidying up your phone’s contacts, may sound daunting, but Whitepages is here to help. Simply follow through the spring cleaning task list below and say goodbye to those winter blues and hello to a spring-cleaned, more efficient mobile device.


Spring Cleaning Task 1: Clean Up Your Mobile Phone Contacts

If you’re anything like us, you’ve experienced an unknown number calling your mobile phone and ignored it – only to find that it’s your good friend calling from her new number (that she has reminded you multiple times to add to your phone book!)  Now’s your chance to set those records straight by using the Whitepages “people lookup” tool – simply follow the steps below to spring clean your contacts list.

Step 1: Head to, type in your friend’s name and city, as seen in the image below, and hit “search.”


Step 2: After you hit “search” you will be directed to a page that will list all of the individuals under your friend’s name that are living in the location you entered. You’re in luck – your friend updated her Whitepages listing, allowing her family and friends to see her most recent mobile number. If your friend has not updated her listing, you may see just a landline associated with her name. Have you tried searching yourself? Update your Whitepages listing to prevent your friends and family from being unable to find your mobile information in the future.

Step 3: Now, to get even more organized – we’ll also tell you how to clean up your call history and identify unknown numbers you may want to remember for the future. This is where our Reverse Phone feature comes into play. Click the “Phone” tab on the top of the home page, and type in the unknown number, as shown below.


After clicking “search” a name will pop up that is associated with that number. Add that name to your mobile contact list, and you’re one step closer to an organized, efficient phone.

Spring Cleaning Task 2: Update your (Physical) Address Book

From mailing out holiday cards to sending out wedding invites, it’s important to have your address book up to date. Though you may see addresses when using the “People Search” tool, you might not have an answer for the addresses you jotted down in the past (and can’t remember who they belong to). Follow the two simple steps below and your addresses will be cleaned up and ready for use in no time.

Step 1: Click the “Address” tab on the top of the homepage, and type in the address you are searching, as seen in the image below.


At this point, you will see the identities of the people associated with that address, and nearby neighbors.

Bonus Spring Cleaning Tip: Psssst, Android users! We have a way for you to (super) efficiently clean up your contacts list with Whitepages Caller ID. The best part? Caller ID will know who’s calling without you needing to update your mobile phone book first. Once a call comes through, you will automatically see the name of the person calling. From there, you can easily add the contact to your phone to save his or her name and address information from the Whitepages directory – spring cleaning doesn’t get much easier than that. Caller ID even alerts you if there is a suspected spammer calling you. So there’s no need to have “Spam” or “Fraud” contacts in your address book – Caller ID will detect them for you!

From updating friend’s phone numbers in your contact list to identifying addresses and who they belong to – Whitepages is here to help streamline your spring cleaning woes.


The Elephant(s) in the Room at MWC


One of the great things about working in business development, especially for a company that’s launching new apps and services internationally, is that you get to attend exciting trade shows in exotic locations. Such was the case a few weeks ago as our CEO, Alex Algard, Bill Brooks and I traveled to the Mobile World Congress (MWC) in Barcelona, Spain. MWC has become the largest wireless industry trade show in the world, but now it encompasses so much more. The only show that comes anywhere close to being its rival is CES in Las Vegas. To me, the main difference is that MWC has a distinctly international feel.

A Few Main Themes

In addition to the incredible Spanish cuisine and the 40+ miles of footwork that I clocked over the course of the week, I was overwhelmed by the interesting themes that emerged from the show. These included cool updates to wearables like watches and glasses, and connected cars (I recommend checking out Chip Chick for a great list of awesome products that debuted at MWC). Along with the more tangible products, there were also new mobile OS’s like FirefoxOS and Tizen (Samsung), which are starting to gain share around the globe, especially in lower-end handsets in developing countries.

Not One, But Two Lurking Elephants

Of course, there were some elephants in the room. Elephant number one was Apple. They never attend these shows and in fact have developed an elaborate PR strategy to capitalize on NOT attending. But make no mistake, they were there—they were everywhere. People were constantly talking about them in some shape or form throughout the entire show.

But beyond Apple, there was another large elephant at the show that is not nearly as sexy as Apple or all of the new gadgets that were announced. No this elephant is definitely the nerd at the party, undoubtedly the smartest person in the room and largely in the background lurking all over the place. The elephant I’m referring to is Big Data.

Now this is a broad term that has many different connotations, but I’m speaking of Big Data in terms of the glue that holds hardware and software together. It makes all of these fun new gadgets functioning and useful. Everyone at MWC was ultimately referring to or sharing ideas based on how to use Big Data. Remember, mobile products are not intelligent without the cloud, and this is where Big Data comes in.

In the case of Whitepages, this trend squarely positions us as a key player in enabling exciting new technologies, whether that’s software, wearables or gadgets. The reason why has to do with our Identity Graph, which is a powerful indexing engine that helps people control their digital identity, and then connect, collaborate and ultimately be more productive with other individuals. And when you break it down, that’s essentially what all of these new gadgets from MWC are designed to do. As this upward trend of Big Data increases, so will the demand from companies like us who know how to manage, index, curate and share valuable identity data on people and businesses.

Moving forward, we are very excited to bring our incredible data assets to bear towards delivering clear value to mobile operators, software providers and other technology partners around the globe. MWC was a good first step in that direction, and it will ultimately be up to us to define our grand impact on the broader tech ecosystem. But that’s the most exciting thing of all, and as we were reminded last week, it’s a small world out there.