#TeamWP: Meet Marketing Editor and Copywriter, Molly


From reviewing content for teams across the company, to writing for the Whitepages blog, you’ll find that all of our messaging is filled with fun yet informative copy. Now’s your chance to meet the girl who dots all the i’s and crosses the t’s, Molly, our editor and copywriter. If you stop by Molly’s desk, you’ll find her constantly referencing her AP Style Guide and often listening to her “Unashamed Lady Beats” playlist (you’ll have to read on to see just what you might find in that playlist!). Let’s meet Molly!


Which office are you in?

Why did you join Whitepages?
When I joined Whitepages, the company had just gone through a major rebrand. I came in knowing I had the opportunity to help build their brand voice from scratch, which is a scenario every copywriter dreams of. Whitepages continues to blow me away with the level of opportunity they provide. If you want to try something, then you can go make it happen. It’s wonderfully empowering.

What’s your hometown?
Walla Walla, WA

What’s your favorite snack in the kitchen?
Oh man, the chocolate covered pretzel balls are delicious. Those plus cashews are my jam.

How do you take your coffee?
Black with sugar, but I’d prefer a latte.

What do you listen to at work?  What’s on your playlist?
I’ve got a few playlists cooking, but lately I’ve been listening to one that I made and named “Unashamed Lady Beats.” It spans from Grimes to Beyoncé, and dare I say, Miley Cyrus?

What was your very first job?
When I was 12 I picked strawberries over the summer with a bunch of other middle schoolers. I was paid per flat and earned very little because I mostly talked with my mates and ate the berries.

Describe your first computer.
I’m more embarrassed about this than my Miley Cyrus admission; I don’t remember what our first computer was. I do, however, have fond memories of playing Commander Keen on it.

What was your favorite TV show when you were a child?
Salute Your Shorts on Nickelodeon.

Fill in the blank: If you really knew me, you’d know _______.
That I’m a French bakery fiend.

What are you most proud of?
I guess I’d say the level of independence I’ve achieved since graduating from college. It seemed scary as a senior, but fast-forward four years and I’m really happy with where I am.

What do you do when you have 30 minutes of free time?
I’d probably tune into a certain podcast that Joel mentioned in his Q&A. It’s called the Worst Idea of All Time and it’s hilarious.

If you had 10 extra dollars what would you buy?
I measure money in lattes. That’d be about enough for three.

What’s your go-to karaoke song?
I’ve got a staunch no karaoke policy, but if I had to choose I’d say Sweet Caroline by Neil Diamond because why not?

What’s the last vacation you went on?
We went to Victoria, BC a couple weekends ago. It was the great little getaway and we even treated ourselves to their afternoon tea tradition.

What’s your signature gelato flavor?
It’s a gelato sin not to pair two flavors together. I usually get tiramisu and coffee.

Two things you can’t live without?
This isn’t really two “things” but I’d be lost without my family and friends.

What stylebook do you swear by?
I’m an AP Stylebook groupie.


Brand Building: WhitePages Site Redesign


Note: This post is the 1st in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

In January, 2008 I wrote a blog post highlighting the key reasons why I joined WhitePages. In that post I mention the brand-building opportunities at WhitePages as one of the big influencers of my decision. And a few months ago I teased you with a post on the launch of our new corporate site, which highlights WhitePages new colors, logo and personality. Now, I’m excited to share a sneak peek of our new site redesign which represents the most radical changes to our website since the inception of the company over 10 years ago…all in the name of repositioning WhitePages brand.

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How I'm using Twitter for PR: A Case Study


Ok, so here’s the deal. I’m new to Twitter. For that matter, I’m new to most Social Media channels beyond LinkedIn and Facebook. The only reason I started toying around with Twitter (during my spare time of course) was to prove to my Search Engine Marketing Manager that I could hang with the best of ‘em. At first, I just didn’t get it and wrote Twitter off as another social media fad…kind of like what I did with Kozmo.com in 2000. Engaging in conversations on Twitter was too hard for me, took too much time and ended up being an additional weekend distraction that I didn’t need.

But then it all changed. Within a 45 minute period on a random Thursday afternoon a few weeks back, my entire view of and approach to Twitter changed instantly. For those Twitter die-hards out there (Tweeps to those in the know), you’ll most likely laugh at my experience below and chalk it up as another social media tech laggard ruining the Twitter parade. But for those of you new to Social Media, and Twitter, take my story as a glimpse into what most out there believe to be the future of consumer and media engagement.

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WhitePages Launches New Corporate Site!


Last week, we launched a new version of our Corporate Website. In addition to linking to this blog, this site highlights job and advertising opportunities, provides visitors with information on the company and calls out what the media is saying about us from time to time. This launch also represents the first time that we’ve introduced our new brand to the public. I won’t go into too many details just yet, but WhitePages is going through a sizable brand repositioning effort…and we’re expecting some pretty big things to happen over the next year!

There are too many great improvements to mention in this post, so I’ve called out a few below.

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