Note: This post is the 1st in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.
In January, 2008 I wrote a blog post highlighting the key reasons why I joined WhitePages. In that post I mention the brand-building opportunities at WhitePages as one of the big influencers of my decision. And a few months ago I teased you with a post on the launch of our new corporate site, which highlights WhitePages new colors, logo and personality. Now, I’m excited to share a sneak peek of our new site redesign which represents the most radical changes to our website since the inception of the company over 10 years ago…all in the name of repositioning WhitePages brand.