#TeamWP: Meet Peiwen, Customer Acquisition Manager

How does Whitepages Premium make sure it’s providing the best product for the right customers? While there are many dynamic Whitepagers working behind the scenes to answer that question, Peiwen leads the charge as our Customer Acquisition Manager, optimizing our Search Engine Marketing (SEM). SEM was new to Peiwen when she joined the team, but her background in analytics, her perseverance, and her natural curiosity made her a perfect fit! Peiwen spends her days working closely with her team to understand our customers and implement the most effective marketing strategies. She is passionate about reaching millions of users with the ultimate goal of connecting them to the right Premium products. When she’s not working on her laptop perched in the bay window of the Great Room (she doesn’t like desks much!), you can find Peiwen snacking on some Pop Chips, sipping a cup of coffee, and staring out over the landscape of the city in our downtown Seattle office.

What’s your hometown?
Tijuana, Mexico.

What does being a Whitepager mean to you?
It means owning everything that I do and accepting that not everything will always work out. One of the most important parts of any process are the lessons we learn and being even better the next time we try. My team is full of “doers” who will do everything in their power to get things done, even if they are not initially familiar with the task.

What’s been the most influential piece of technology in your life so far?
Pandas in Python. It’s made my life so much easier. It was like putting on glasses and seeing the world for the first time.

What’s the last TV show you binge-watched?
American Horror Story and Bones.

What do you do when you have 30 minutes of free time?
I play Stardew Valley.

What’s your favorite meme?
Absolutely Barbaric, especially when referring to hard-shell tacos. I am a purist.

What’s your favorite downtown lunch spot?
Shiki, a Japanese joint on Roy St. I recommend the Porkbelly Donburi.

What’s the last vacation you went on?
I went to Cartagena and Bogota to a friend’s wedding. Colombians can plan a party!

What’s your favorite Whitepages memory (so far)?
There are many, but my favorite one is when our Carepages affinity group went down to Youthcare’s Orion Center to cook and serve lunch to homeless teenagers.

carepages

Want to work with Peiwen and the rest of the Whitepages team? 

View our current job openings

Brand Building: WhitePages Site Redesign

Note: This post is the 1st in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

In January, 2008 I wrote a blog post highlighting the key reasons why I joined WhitePages. In that post I mention the brand-building opportunities at WhitePages as one of the big influencers of my decision. And a few months ago I teased you with a post on the launch of our new corporate site, which highlights WhitePages new colors, logo and personality. Now, I’m excited to share a sneak peek of our new site redesign which represents the most radical changes to our website since the inception of the company over 10 years ago…all in the name of repositioning WhitePages brand.

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How I'm using Twitter for PR: A Case Study

Ok, so here’s the deal. I’m new to Twitter. For that matter, I’m new to most Social Media channels beyond LinkedIn and Facebook. The only reason I started toying around with Twitter (during my spare time of course) was to prove to my Search Engine Marketing Manager that I could hang with the best of ‘em. At first, I just didn’t get it and wrote Twitter off as another social media fad…kind of like what I did with Kozmo.com in 2000. Engaging in conversations on Twitter was too hard for me, took too much time and ended up being an additional weekend distraction that I didn’t need.

But then it all changed. Within a 45 minute period on a random Thursday afternoon a few weeks back, my entire view of and approach to Twitter changed instantly. For those Twitter die-hards out there (Tweeps to those in the know), you’ll most likely laugh at my experience below and chalk it up as another social media tech laggard ruining the Twitter parade. But for those of you new to Social Media, and Twitter, take my story as a glimpse into what most out there believe to be the future of consumer and media engagement.

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WhitePages Launches New Corporate Site!

Last week, we launched a new version of our Corporate Website. In addition to linking to this blog, this site highlights job and advertising opportunities, provides visitors with information on the company and calls out what the media is saying about us from time to time. This launch also represents the first time that we’ve introduced our new brand to the public. I won’t go into too many details just yet, but WhitePages is going through a sizable brand repositioning effort…and we’re expecting some pretty big things to happen over the next year!

There are too many great improvements to mention in this post, so I’ve called out a few below.

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