Brand Building: And the Site Officially Launches!

Note: This post is the last in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand

Today, I’m very excited to announce the official launch of our all-new WhitePages website !

If you’ve been following the Brand Building Series, you already have a pretty good idea of what this brings to you. If not, here are some highlights:

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Brand Building: Educating employees on 'brand'

Note: This post is the 5th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

Alright, here’s the deal.  If you work at a technology company and you start screaming at the top of your lungs that the company brand is going to change, you’re most likely going to be met with a bunch of blank stares.  Branding is a pretty ethereal term to most folks, especially those that work at innovative internet companies.  And WhitePages is no different. When we first started talking about this initiative, I was surprised to learn that most of our 120 employees associated ‘brand’ with colors and logos….and in a number of cases, with a cartoon character. (Seriously. At one point, Captain Contact represented the WhitePages brand.  We’ve since buried him).

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