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Ok, so here’s the deal. I’m new to Twitter. For that matter, I’m new to most Social Media channels beyond LinkedIn and Facebook. The only reason I started toying around with Twitter (during my spare time of course) was to prove to my Search Engine Marketing Manager that I could hang with the best of ‘em. At first, I just didn’t get it and wrote Twitter off as another social media fad…kind of like what I did with Kozmo.com in 2000. Engaging in conversations on Twitter was too hard for me, took too much time and ended up being an additional weekend distraction that I didn’t need.

But then it all changed. Within a 45 minute period on a random Thursday afternoon a few weeks back, my entire view of and approach to Twitter changed instantly. For those Twitter die-hards out there (Tweeps to those in the know), you’ll most likely laugh at my experience below and chalk it up as another social media tech laggard ruining the Twitter parade. But for those of you new to Social Media, and Twitter, take my story as a glimpse into what most out there believe to be the future of consumer and media engagement.

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