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- 8 Lead Nurturing Strategies to Leveraging Customer Data February 28, 2024
How do you turn a lead into a sale? Every salesperson wrestles with this question. We all have our own theories, strategies, and go-to moves. Most of us practice lead nurturing in some way because it feels like a natural part of making a sale. Understanding your potential customers, building a rapport, and offering solutions to ...Read more - What is the Role of Online Directories in Local SEO? February 22, 2024
Local search engine optimization (SEO) can make you more visible in local searches on Google and other search engines. It’s particularly helpful for brick-and-mortar businesses as you can attract more local customers. Local SEO uses a variety of digital marketing tactics to optimize your digital presence for local searches. But one aspect that’s often overlooked is ...Read more - What is Sales Forecasting and How it Can Aid in Business Planning February 20, 2024
In the Small and Medium-sized Business (SMB) world, you need to think in terms of time. The need to learn from the past is clear. But you should also be thinking about the future. In the cut and thrust of commerce, preparedness is all. You should be looking ahead to see how things are likely ...Read more - Internal Communication Best Practices You Should Be Doing November 29, 2023
Your internal communications strategy is about more than crafting the perfect subject lines for your emails. If you want your business to thrive, you need a well-thought-out, company-wide internal comms plan. It is critical to ensure transparency and effective communication. If you feel like you don’t have a plan, or if the one you have is ...Read more - Why it is Important to Have Accurate Online Business Directory Listings November 22, 2023
In the past two years, “near me” searches have surged by a jaw-dropping 250%. Chances are, you directly contributed to this statistics! Whether you’re searching for new restaurant openings, boutiques, or craft stores nearby, the options are abundant. Remember when you were looking to buy a new pair of shoes from a local business, and checked ...Read more - Is Predictive Dialer Better Than Auto Dialer for Your Outreach Efforts? November 20, 2023
For business owners, aiming to meet their key business goals, sales reps are a cornerstone of customer engagement. Successful campaigns begin with calls to customers and excellent customer communication. It’s a simple, but winning, combination: a valuable list of leads, well-trained agents, and your business phone. But to maximize the impact of your telephone campaigns, you ...Read more - How to Ethically and Properly Do Background Checks November 16, 2023Imagine you’re about to hire a new employee who seems like the perfect fit for your job. They’ve aced the interview, their resume is impressive, and they appear friendly and trustworthy. But how can you be certain that this seemingly ideal candidate is who they claim to be? With a background check. Background checks help you ...Read more
- How to Re-Engage Inactive Customers November 13, 2023
Keeping customers engaged and driving repeat sales is a key priority for any successful business. Generating repeat business means you can better predict your revenue. This allows you to run your business more effectively and efficiently. But, what if your customers are disengaged? How do you re-engage inactive customers? Well, you need to have a re-engagement strategy. ...Read more - Why Your Business Isn’t Prepared for Digital Identity Theft October 17, 2023
According to a 2021 study, financial fraud, including identity theft, costs the world around $5.38 trillion per year—equivalent to a staggering 6.4% of total global GDP! What’s more, this figure is growing every year, as cybercriminals become increasingly sophisticated in their social strategies and arsenal of malware tools. As a result, digital identity theft is one ...Read more - Sales Leads: How to Generate and Close Quality Prospects October 9, 2023
Today, we’re diving into the fascinating world of sales leads. At its core, it’s pretty straightforward—a sales lead is simply a person or a business that has the potential to become your customer. But here’s the thing: this term carries a bit more weight than meets the eye. It’s not just any term. It’s essentially the ...Read more