Want to be reached on your terms?  We just launched a new feature that takes user control to a whole new level.  You now have full control over how to be contacted and what identifying information we list for you.  Start with your name – perhaps you go by a nickname or your middle name.  Or you just want to be listed with your first initial.  Then choose your preferred contact method: address, home phone, work phone, cell phone, text message, or email (the last two are masked, so users never see your email address or cell phone number).  Finally, decide what identifying information you want to include so that people can be sure they are contacting the right person: household members, job title, company, or age.  All of these are fully editable so that you can customize your listing just the way you like it.  And if all of that isn’t cool enough to convince you, take this story as some inspiration…

Last summer, I found a Prada purse while walking to work.  Inside, I found an ID with a name and address and then naturally looked the woman up on WhitePages.  She had a home address listing but no way for me to get in touch with her immediately.  Had she edited her listing prior to that incident, I could have called her cell, sent her a text message, or sent her an email to let her know I found her purse.  Instead, it took days for her to be reunited with her belongings, which included a flash drive with her final paper for school on it!

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It was an exhausting day to be sure, but after a day of attacking invasive ivy, blackberry, and clematis vines that were strangling the trees in Interlaken Park in Seattle, the WhitePages team had a lot to be proud of.  We cleared over 45 trees and six thousand square feet of overgrown hillside and placed mulch there to prevent regrowth until the Friends of Interlaken Park can return later this year to replant native, tree-friendly plants.  We joined over 9,000 volunteers county-wide on September 11th who participated in the United Way of King County Day of Caring, 2009 that helped 270 nonprofit organizations.

Paul rocked out to tunes as he fought the hillside tirelessly, and Devin, Greg and Kevin pretty much looked like they had been run over by a truck at the end of the day.  Somehow mysteriously, Andrea’s shirt managed to stay just-washed white.  And it was good to see that when our community calls, Zoe is willing to go without her heels for a day.  The next week, my arms still looked like I got into an alley fight with a cat (I did not heed the warnings to wear a long sleeve shirt, which clearly was in order given the blackberries).

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It’s pretty amazing to see that after hitting Top 4 in the overall free chart, over a year later the WhitePages iPhone application continues to be a Top 10 free reference application.

Ingrid Michelsen recently wrote about how WhitePages Mobile Moved From the Sidelines To The Limelight in 6 months and today we announce reaching over 2 million users on mobile.

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I’m excited to share a fun new area of our site for you to explore that launched today, http://names.whitepages.com. We put a lot of time into making sure we have the most comprehensive coverage of people for you, and now we’ve used that expertise to provide a fresh new look into our data.

You can see how many people have your name as well as how often it’s been searched for on WhitePages.com. Since football season is about to start, I’ll highlight just one example related to that. There are over 1221 people with the last name Favre in the US. The highest concentration is in Mississippi – where the former current former current NFL QB Brett Favre calls home.

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Rather than sit here and continue to blog about questioning why people are still using the white pages phone book (aka ‘WPPB’), WhitePages has decided to get involved and take action!  Today we launched BanThePhoneBook.org to help significantly reduce the unsolicited, and unnecessary, printing and delivery of the white pages phone book.  The goals of BanThePhoneBook.org are simple:

  • Educate others about the environmental impact of printing white pages phone books
  • Encourage people to sign a petition showing their support for an ‘opt-in’ program
  • Support phone companies, consumers and others in their efforts to curb the unnecessary printing and delivery of WPPB.

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