WhitePages.com Blog - Part Deaux

Ok, it’s a New Year and we’d like to officially welcome you to the WhitePages.com (WP) blog. Can’t say that we’ve been overly diligent in maintaining our blog over the past year, but with each new year comes new resolutions…and firing up this thing is at the top of our list (behind growing our user base, increasing revenue, driving engagement, releasing new products, etc., etc.).

So why the renewed interest in a WP blog…haven’t blogs hit the proverbial media hype already? Well…yeah, they have. I can’t tell you how many times in the last year I’ve heard panelists and speakers exclaim that a good blog strategy is the key to business success. Yeah, right! And being the cool kid in high school always leads to a prosperous business career. Anyway, while we don’t see blogging as the driver of our overall biz success, we do see it as a great tool for communicating, networking and sharing ideas with employees, customers, partners, analysts, press and anybody else interested in engaging in thought-provoking conversations…or not.

What are we going to share in this blog? Well…the sky’s the limit…so to speak. I’d like to be able to tell you exactly what we’re going to discuss in this blog, but truth of the matter is that I really have no idea. I do know that we’ll be blogging regularly, that we’ll be highlighting some of the different issues and opportunities in the People Search space and that we’ll be giving our readers some pretty extraordinary insights on how we’re taking this company to the next level of growth. Beyond those general ideas, we’re looking to our readers to help us define our content moving forward.

Contributors to this blog will come from all over the company. In fact, we may actually have a guest blogger or two depending on the topic. We’ll definitely facilitate ideas and content from clients, analysts, gurus, readers and wherever else we find interesting ideas…just no telling what we may end up talking aobut.

And if you’ve made it this far, you can check out some of my ‘blog’ work that focused on MouseDriver and get a feel for how the WP blog will read. Can’t say that this blog will lead to the same success as The MouseDriver Insider, but you never know. We’ve got some pretty big aspirations for the WhitePages.com blog

Hope to see you joining the ride.

John Lusk
VP, Marketing