Archives For WhitePages Mobile

Put a name to unknown callers on any phone with LOOKUP text messaging.

Today we’re taking the covers off our latest mobile product – LOOKUP!   This new text messaging service is the first of its kind – and it’s amazingly simple to use.  Just text any 10-digit phone number to 566587 (LOOKUP) to find out who called or texted you.   Sound easy?  It is.

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As those of you with iPhones may already know, v1.3 of the WhitePages Mobile app is now live in the App Store!

This new version represents a huge step forward for our most popular mobile app – and if past updates are any indication, there will be quite a few of you already trying it out and using the new features.

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Note: This post is the 10th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Joe Heitzeberg who is our VP of Tech at WhitePages. He is charged with delivering the services and offerings that power the WhitePages experience, running a scaleable and efficient infrastructure and building and maintaining a top-notch tech team.

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At WhitePages, I’ve spent a lot of time thinking about how to make it simple for people to connect – any time, anywhere.  With mobile phones being the most common way that people connect, we began a concerted effort to offer new ways to use WhitePages on mobile phones.

This began with the launch of our WhitePages Mobile for iPhone application in August of 2008.  The app quickly shot up to the Top 5 of the App Store charts, and it was clear we had a hit! Since then, we expanded our mobile plans and tackled apps for Android, BlackBerry, and revamped m.whitepages.com.

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Right as the worst economic news hit, we presented our mobile plan for funding to the board of Whitepages. While other companies were cutting back, the response from our President/COO Max Bardon was “This is exciting, budget approved…how fast can you make this happen”.

We quickly put our plan into place, hiring internally and signing deals with top mobile developers. All told, there were over 20 people from the U.S., Germany, and India working with us, resulting in a slew of new and innovative mobile offerings:

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