Archives For WhitePages Mobile

Want to send your friends directions to happy hour? No problem.

As part of the WhitePages Mobile Team, I am excited to tell you about the newest release of our   iPhone app which originally launched in August of 2008.  Since then, it has been downloaded over 4,000,000 times and has been in the Top 10 of the App Store Reference category for over 18 months! Our goal is to continuously improve the WhitePages  iPhone app so it becomes indispensible to you, easier to use, and gives you new ways to connect with friends, family, businesses and more.  Our newest version (1.4.1) just hit the App Store – here are the highlights of the new features:

Send / Share: A simple improvement, with many uses.  Now, after you search for a person or business, you can immediately share the listing with a friend. Just select the send/share button on the listing detail page, choose whether you want to send it by text or email, add a quick note, and share.  It’s that simple.  So when you decide to try out that new wine bar, just look up the address and text or email it to your friends telling them what time to join you.

Premium Reverse Search: Cell phone use has exploded and 20% of U.S. households rely on their cell phone as their only phone according to the CTIA (Cellular Telephone Industry Association).  So you’ll likely get a call on your iPhone from a cell number you don’t have in your contact list.  With the newest WhitePages for iPhone app, you can find out who the mystery caller is by looking up a cell or other hard to find number with Premium Reverse Search.

The WhitePages app now lets you conduct a premium search to identify cell phone numbers or unpublished listings.

When you do a Reverse Search, if the standard WhitePages result is a cell or unpublished listing, you now have the option of doing a Premium Search.  A Premium Search is a lookup in an additional database for $1.99. With one tap, a search is made, you get the name and the $1.99 is deducted directly from your iTunes account with Apple’s “In App” billing.  If no name is found for that number, you won’t be charged.

Rest assured, everything you could find previously in Reverse Phone is still available for free, including over 200 million home and business listings.   We added the premium search so you have an option to match cell phones and other hard to find numbers that didn’t match previously and usually aren’t available elsewhere.  So now you can find out if it was a salesperson or your college buddy who just called while you were at work and you couldn’t pick up the call.

With this new release, you can also save work listing details to your contact list.  Additionally, behind the scenes performance enhancements were made to make the app purr!

So, please give it a try and let me know how it goes…

It’s pretty amazing to see that after hitting Top 4 in the overall free chart, over a year later the WhitePages iPhone application continues to be a Top 10 free reference application.

Ingrid Michelsen recently wrote about how WhitePages Mobile Moved From the Sidelines To The Limelight in 6 months and today we announce reaching over 2 million users on mobile.

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Put a name to unknown callers on any phone with LOOKUP text messaging.

Today we’re taking the covers off our latest mobile product – LOOKUP!   This new text messaging service is the first of its kind – and it’s amazingly simple to use.  Just text any 10-digit phone number to 566587 (LOOKUP) to find out who called or texted you.   Sound easy?  It is.

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As those of you with iPhones may already know, v1.3 of the WhitePages Mobile app is now live in the App Store!

This new version represents a huge step forward for our most popular mobile app – and if past updates are any indication, there will be quite a few of you already trying it out and using the new features.

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Note: This post is the 10th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Joe Heitzeberg who is our VP of Tech at WhitePages. He is charged with delivering the services and offerings that power the WhitePages experience, running a scaleable and efficient infrastructure and building and maintaining a top-notch tech team.

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