Archives For WhitePages Mobile

Today, I am excited to introduce the new WhitePages mobile site! The new site, which is live and available on your phone, has a new easy-to-use design for touch screen phones and many usability improvements that take advantage of today’s smart phone capabilities.  Try it out today by visiting m.whitepages.com on your phone’s browser.

New m.whitepages.com screen

Old m.whitepages.com screen

With all of the attention the growth of our Top 10 iPhone and Android apps have recieved, many of you may not know that WhitePages has a top 50 mobile website according to Comscore.  A large percentage of our mobile web users surprisingly have smart phones.  Surprising, considering that the industry would have us believe that everyone has moved on to apps, as Kevin Nakao mentions in his latest mobile web post on Mashable. We know that at times, it is just as convenient for you to use the mobile web as it is to find and download an app.  That is why our teams have been hard at work to give you options — Mobile Web and Apps.

Below are a few of the improvements.  Not all phones have advanced capabilities to support all features, but here are the highlights for many smart phones including iPhone and Android.

Auto complete to make life a little easier

  • Locate Me:  Press ‘Locate Me’ to quickly populate your current city and state, and to get directions from your local area.
  • Auto complete entry fields: Time saving feature that suggests common searches as you type.
  • User friendly app-like interface: Clean interface with more finger room for touch screen users.
  • Drop down menus: Let’s you navigate quickly between areas of the site.
We’re excited about the new look and feel of the m.whitepages site, and hope you are too! For a more extensive and visual review of the m.whitepages website, head to our YouTube channel and watch our WhitePages mobile website demo. And as we continue to refine and adapt our products to better suit your needs, we’re interested in your feedback. Feel free to leave a comment and let me know what you think!

What do pizza, dentists, hotels, florists, and auto parts have in common?  They are among the top searched items out of the millions of searches each month on the free WhitePages app for iPhone.  The app is continuing to gain popularity and has been downloaded over 5,000,000 times. It has remained Top 10 in the Reference category on iTunes for 20 months, and we’re excited to announce that this week the latest version hit the app store.  In addition to the apps great pre-existing features (read here for more information on WhitePages mobile iPhone app features), below is a brief summary of the upgraded features, and why they matter to you:

WhitePages iPhone App Screen

Ease of Use Improvements:

  • More in-app features: With the new version, you can easily return to your search after you browse an ad or access a map.  Previously, when you clicked on a map or an ad, you had to re-launch the app to return to WhitePages.  This is a time-saving upgrade that will feel seamless to you.
  • Larger location icon.  Now the location button is more noticeable and easier to press with your finger.  Having the app determine location is far easier than typing in your city and state time after time.
  • More prominent and larger phone number in the results.  We wanted to visually promote that once you find the person or business you are looking for, you can simply click on the number and call. We feel these design improvements reflect that simplicity.

Advertising Improvements:

  • It’s a fact of life that in the world of free apps, ads are a part of the customer experience.  We implemented location based ad targeting in this release, which is good both for the user and the advertiser because it’s like a match-making service.  If you are looking for coffee shop in a particular city, then seeing an ad for a coffee shop right around the corner is much more of a ‘match’ than seeing an ad that is not important to you. Overall, we wanted the ability deliver ads that are more relevant to you, the user.

I’d love to hear how you like the new features, so please go and upgrade the app, and if you haven’t yet downloaded it, now is a great time.  Also, please let me know what features you would like to see next version.

WhitePages Android app featured in national "Droid Does Apps" campaign

The WhitePages Android app has been a hit – and we’re thrilled that it’s been a Top 10 App in the reference section, especially coming on the heels of news that the Android may even be outselling the iPhone. Not to brag, but we’re proud to have helped identify over 100 million calls to date with our innovative Caller ID feature (available exclusively on Android smartphones) and were even recently featured in Verizon’s nationwide “Droid Does Apps” campaign.

That said, there’s always room for improvement. We have been busy working behind the scenes to shine and polish the new WhitePages and WhitePages with Caller ID Android apps, and while there are too many updates to list them all, here are some of the highlights we’re most excited about:

Search results are ranked by proximity and popularity, and easily saved to your contact list.

-        Business Search:   Finding nearby businesses is now quicker and easier than ever.  Select from a list of popular searches with just a few taps, see your search results ranked with distance from your current location, and see more detailed descriptions for popular businesses.

-        Add to Contacts: A new and improved interface makes it simply to view and modify listing information before saving it to your phone contact list.

-        Call ID: Choose how and where to display a Call ID window during incoming calls.  Customize your Call ID to work with almost any Android phone.

-        Offline access: Use the Recent Results button to see your most recent searches – even if you’re in an elevator or tunnel.   Never be without the numbers you need!

-        Sharing: Send listings to your friends with easy sharing by email or text.

-        More Devices: We’ve made updates to make the app work even better on the many Android devices available like the Droid, Droid Eris, Nexus One, Incredible, CLIQ and Hero as well the original G1 and MyTouch phones.

New icons!

Most importantly (OK not really) – we now have snazzy new icons!
We think V3.2 of the WhitePages Android app is a big step forward, and hope you do, too!

Feel free to share with us how it works for you as well as ideas for continued improvements.   Send a link to your Android phone to download the new app.

Want to send your friends directions to happy hour? No problem.

As part of the WhitePages Mobile Team, I am excited to tell you about the newest release of our   iPhone app which originally launched in August of 2008.  Since then, it has been downloaded over 4,000,000 times and has been in the Top 10 of the App Store Reference category for over 18 months! Our goal is to continuously improve the WhitePages  iPhone app so it becomes indispensible to you, easier to use, and gives you new ways to connect with friends, family, businesses and more.  Our newest version (1.4.1) just hit the App Store – here are the highlights of the new features:

Send / Share: A simple improvement, with many uses.  Now, after you search for a person or business, you can immediately share the listing with a friend. Just select the send/share button on the listing detail page, choose whether you want to send it by text or email, add a quick note, and share.  It’s that simple.  So when you decide to try out that new wine bar, just look up the address and text or email it to your friends telling them what time to join you.

Premium Reverse Search: Cell phone use has exploded and 20% of U.S. households rely on their cell phone as their only phone according to the CTIA (Cellular Telephone Industry Association).  So you’ll likely get a call on your iPhone from a cell number you don’t have in your contact list.  With the newest WhitePages for iPhone app, you can find out who the mystery caller is by looking up a cell or other hard to find number with Premium Reverse Search.

The WhitePages app now lets you conduct a premium search to identify cell phone numbers or unpublished listings.

When you do a Reverse Search, if the standard WhitePages result is a cell or unpublished listing, you now have the option of doing a Premium Search.  A Premium Search is a lookup in an additional database for $1.99. With one tap, a search is made, you get the name and the $1.99 is deducted directly from your iTunes account with Apple’s “In App” billing.  If no name is found for that number, you won’t be charged.

Rest assured, everything you could find previously in Reverse Phone is still available for free, including over 200 million home and business listings.   We added the premium search so you have an option to match cell phones and other hard to find numbers that didn’t match previously and usually aren’t available elsewhere.  So now you can find out if it was a salesperson or your college buddy who just called while you were at work and you couldn’t pick up the call.

With this new release, you can also save work listing details to your contact list.  Additionally, behind the scenes performance enhancements were made to make the app purr!

So, please give it a try and let me know how it goes…

It’s pretty amazing to see that after hitting Top 4 in the overall free chart, over a year later the WhitePages iPhone application continues to be a Top 10 free reference application.

Ingrid Michelsen recently wrote about how WhitePages Mobile Moved From the Sidelines To The Limelight in 6 months and today we announce reaching over 2 million users on mobile.

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