Along with fellow mobile application leader Pandora and mobile marketing pros from our ad agency partners MediaVest and Ignited, WhitePages’ VP Mobile & Monetization, Kevin Nakao, co-presented a wide-ranging series of mobile app and in-app advertising case studies in a “Master Class” session at this week’s iMedia Agency Summit in Scottsdale, AZ.
This master class, held the afternoon of the first day, was a complex team effort, bringing four co-presenters (and four case studies) together in one information-packed hourlong session.
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Put a name to unknown callers on any phone with LOOKUP text messaging.
Today we’re taking the covers off our latest mobile product – LOOKUP! This new text messaging service is the first of its kind – and it’s amazingly simple to use. Just text any 10-digit phone number to 566587 (LOOKUP) to find out who called or texted you. Sound easy? It is.
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As those of you with iPhones may already know, v1.3 of the WhitePages Mobile app is now live in the App Store!
This new version represents a huge step forward for our most popular mobile app – and if past updates are any indication, there will be quite a few of you already trying it out and using the new features.
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Note: This post is the 10th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.
The following post was written by Joe Heitzeberg who is our VP of Tech at WhitePages. He is charged with delivering the services and offerings that power the WhitePages experience, running a scaleable and efficient infrastructure and building and maintaining a top-notch tech team.
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