Value Is Much More Than A Good Deal: How WhitePages is Bringing you DealPop

WhitePages is proud to announce DealPop, your local source for insider information on the best places to eat, drink and play - right in your neighborhood!

WhitePages is proud to announce DealPop, your source for insider information on the best places to eat, drink and play - right in your neighborhood!

Value Is Much More Than A Good Deal

Today the Seattle Times announced our new service DealPop, which will soon offer great deals at the best places to eat, drink, and have fun — right in your neighborhood.

Sure we are going to offer incredible discounts, but we are also focused on providing a great customer experience and selecting great places for you to enjoy and discover.

We built DealPop as a service and not just a transaction.  Our project is centered and driven on a set of guiding principles that reflect the following core values of  WhitePages:

Connect with Confidence

We are on a mission to help consumers connect with confidence.  Millions of consumers trust WhitePages as the leading web and mobile service for finding both people and businesses.  Searches on our site allow us to see both the most popular and up and coming merchants.  From these findings, our DealPop team, including full-time sales reps that are a part of the local community, select a target list of businesses to provide the best offers for a location.

As a company that is hyper-focused on providing the best experience, we also want to make sure the consumers redeem the deals they purchase.  For those that opt-in to our email list, we will send a reminder.

We also want to make sure the merchant is prepared before a consumer walks into their shop, so our head of sales Cindy Hewitt has put together a comprehensive training and support program to help the merchants provide the best in-store experience.

We’re Entrepreneurial

What first began as a conversation several months ago with our CEO/Founder Alex Algard, Board Director Will Griffith, colleagues Joe Heitzeberg and Jason Milstead is now a new and fully staffed service.  Our board and leadership team funds ideas and then we empower our sprint teams as self-run start-ups to move quickly.  Eliminating the need for executive review allows the team to focus all resources on the quality of service.

Work With The Best People

The DealPop team puts their heads together.

In order to empower a team, you have to hire the right people.   We selected experienced A-team players that know how to create mainstream consumer services and have a deep understanding of both online and local.    The launch team, some of them featured in the picture, (and in order of when they joined the project) includes Troy Morris, Julie Pitt, Elizabeth Rogers, Cindy Hewitt, Travis Pearl, Bobby Cox, Rebecca Carroll, Aaron Oak,  Thaddeus Gunn, Melissa Bower, Roger Rignack, Drew Hackleman.  We have a lot of fun teasing each other and finding humor in every situation.  Julie has a laugh all of downtown Seattle can hear,  while Troy is determined to create a promotion that involves him wearing a Gorilla suit .   If you don’t have a team that enjoys working together, you can’t build something fun for consumers.

Our fantastic marketing maven Liz Powell is already building a great media buzz, following on the footsteps of the recent press she secured for WhitePages in The Wall Street Journal and The New York Times.   Just check out the Twitter and Foursquare stream of Marie Langhout and you can see she has been to almost every bar, salon, and restaurant in Seattle .  Marie is  building a great presence for us on Twitter and Facebook even before we officially launch.

Finally, Susan Fincher from our HR department stepped in to help with recruiting and developing interviewing process to make sure we continue to hire the best people as we roll out to more markets.

One Mission, One Team:

In addition to a great DealPop team, we have leveraged the talent and resources of WhitePages to launch DealPop.  Our finance head Suki Hayre and legal counsel Jolene Marshall helped us navigate through a lot of details to make payment simple and easy for consumers and merchants.

This was not a secret project at WhitePages, we had several open “brown bags” and reviews to get  feedback and input from our colleagues.  Every sprint team and business unit helped with ideas, advice, and work – and all the critical components needed to provide the best merchant and consumer experience.

We will also leverage the +20m consumer reach of WhitePages and serve new customers because DealPop is built on the same principles we work by at WhitePages to provide consumers and merchants with more than just a good deal.

Interested in learning more? Head to our Facebook page and follow us on Twitter. And don’t forget to sign up at!

Follow me on Twitter: @knakao

Follow WhitePages on Twitter: @WhitePages

WhitePages Takes On Google and Bing for Local Business Search

WhitePages store locator feature allows you to locate information about multiple store locations with one click.

It’s search’s broken record: Google and Bing return crowded and irrelevant results. We see it all the time, and are sure you do, too. Today, I’m proud to announce the unveiling our new WhitePages Business Search as a simple and easy solution to the problem of business search.  We’ve been working tirelessly to bring you the most accurate contact information for 15 million local businesses across the U.S. in a simple, easy to use experience.  We also think you will love our innovative WhitePages Store Locator featuring one-click access to over 1 million popular national business chain locations in your neighborhood.

WhitePages store locator feature allows you to locate information about multiple store locations with one click.

We all can agree that search is messy. For example, a search for Target in “Seattle, WA” on Google produces:

  • Over 6,000 results
  • 6 irrelevant listings just on the first page
  • On Target Media, LLC. Which is obviously not Target.

A search for Target in Seattle on Bing produces:

  • Over 6 pages of results
  • 6 irrelevant listings on the first page alone
  • Brighton Elementary School. What does that have to do with Target?

A search for Target in Seattle on WhitePages:

  • 16 accurate listings, all in one place.

But we’ve taken search one step further: Gone are the days of scrolling through thousands of web results or using clumsy Store Locators on individual company websites.  Now users can simply search for the business chain they’re looking for or click on a Store Locator icon. Try it for yourself here - We’ll only return the locations nearest you, along with information you want most – address, phone, and store hours. How easy is that?

And if you are still not convinced, watch this short video on how we beat out Google and Bing when searching for “Target” in “Seattle, WA”:

Once you find a business on WhitePages, it is easy share that listing with friends and family by emailing or texting a listing for free.  You’re also now able to share your favorite businesses with your friends on Facebook via the “like” button and to your followers on Twitter.

We are excited about this feature, and want to hear what you think of our new WhitePages Business Search and Store Locator features! We’ve already started to generate some buzz with these features – feel free to read more on TechFlash, Search Engine Land and Paid Content.

Feedback or questions? Follow me on Twitter: @jason_milstead

Announcing: TechTalks at WhitePages


Over the past few years, WhitePages has led innovation in many areas of the product development cycle including testing, engineering and marketing.  Some examples include agile product design, viral product design, rebranding, lean startup techniques, multivariate and AB testing, multi-platform mobile development and more.

We’ve benefited greatly from industry leaders and experts we’ve hired from places like Amazon, Expedia, Big Fish Games, Real Networks, LinkedIn, Nuance and Pivotal Lab  – and we regularly hold talks internally to share the knowledge across our teams. We also host talks, inviting groups like the Product Consortium Group and the Ruby on Rails group.

Now, we’re excited to be opening these talks up to everyone:  TechTalks @WhitePages

These talks will be a great place to meet peers in the industry, talk about ideas and participate in relevant learning…and have a beer or two on us after work.

Please join us on Monday, May 17th at 6pm for a presentation by social media experts Neil Patel and Adam Loving called “Twitter Seem Pointless? Learn How To Do It Right”.

Date:  May 17th at 6pm

Location:  WhitePages headquarters, 1301 Fifth Ave, floor 12

Head here to RSVP, or DM/@ us on Twitter: @WhitePages or @jheitzeb .

About Neil Patel:

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics.  Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal. @NeilPatel

About Adam Loving:

Adam is a software developer and entrepreneur with a keen interest in social media. He has been a computer hacker since the 1980s, cited in Lotus Magazine in his early teens. Adam’s passion for viral user experience design led him to create Twibes, a popular Twitter application.  Adam was featured in Microsoft’s “A Startup A Week” documentary series, where he built a Facebook app to help Room to Read raise money for a computer lab in Cambodia. Adam is also the inventor of the Zuckerbuck (one of the first virtual currencies on Facebook). His Facebook app “Dumb Americans” won an overnight coding contest at the CommunityNext conference in San Jose. @Twibes / @AdamLoving

p.s.  If you have ideas or suggestions for topics you want to learn more about, or industry leaders you want to hear from, let us know. Stay tuned for upcoming Tech Talks @WhitePages on topics like…

  • SEO & SEM
  • LeadGen
  • Lean startup
  • CrowdSourcing
  • SOLR/Hadoop
  • Product design
  • And tons more…