Archives For New Products

50 Cent's New Look

Isiah Sevenly —  October 29, 2009 — 2 Comments

For the official launch of the WhitePages Names product, we took a lighthearted look at some of the names behind the most “followed” celebrities on Twitter.  For example, we found that Jimmy Fallon’s first name (James, a form of Jacob) means “heel grabber” and that while 50 Cent’s real first name, Curtis, can be a nickname for someone who is “courteous”, it is also Middle English for curt “short” and hose “leggings” or “short leggings”.  We also found Al Gore’s full name to be quite intriguing – his  first name means “noble, bright, and famous” and his last name means “a triangular piece of land”.

As you can imagine, the name meanings that we uncovered sparked many internal debates on visual interpretation, a topic I am truly passionate about.  While I focus primarily on graphic design here at WhitePages, I am an illustrator at heart and therefore, jumped at the chance to take the WhitePages Names functionality to another level.  I am pleased to present 50 Cent’s newest fashion statement, just before his new album Before I Self Destruct drops.

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As those of you with iPhones may already know, v1.3 of the WhitePages Mobile app is now live in the App Store!

This new version represents a huge step forward for our most popular mobile app – and if past updates are any indication, there will be quite a few of you already trying it out and using the new features.

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Note: This post is the 7th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Zoe Clelland, who is our Sr. Director, User Experience at WhitePages.  She’s been working her tail off over the last 9 months on the launch of the new site. More details below!

Well, would you look at that: a brand new bouncing baby…website. I have to say that until I took a breather to write this blog I hadn’t had a chance to really reflect on exactly how we took the concept of a new “brand” and translated it into an honest to goodness usable website. And not just a website, but a super kick-ass, downright intuitive experience of a site. As the Sr. Director of User Experience here at WhitePages I’ve had lots of opportunity to learn about our users and translate their needs into products and sites but this was a whole new ballgame.

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Right as the worst economic news hit, we presented our mobile plan for funding to the board of Whitepages. While other companies were cutting back, the response from our President/COO Max Bardon was “This is exciting, budget approved…how fast can you make this happen”.

We quickly put our plan into place, hiring internally and signing deals with top mobile developers. All told, there were over 20 people from the U.S., Germany, and India working with us, resulting in a slew of new and innovative mobile offerings:

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It’s been very busy in the WhitePages Mobile group lately, and this time I think we’ve really outdone ourselves.   So, I wanted to give you an update on WhitePages Mobile for BlackBerry – now available in BlackBerry App World.

While we have seen tremendous success and uptake from our iPhone and Android apps as well as the newly relaunched, we wanted to design something new with the power BlackBerry user in mind.  It’s our best and most featured-packed application yet.

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