Archives For New Products

We’ve got exciting news about our Android app Whitepages Current Caller ID. Say hello to our latest feature, Spam Score.

Here’s how it works. When an incoming call is suspected spam, users will be notified immediately. Then when they open the app, they will see important tidbits like the spam level based on a score of 0-10, the amount of spam reports made on the number in the last 90 days, and comments written by other Whitepages users. In addition to that, we’re also empowering Whitepages Caller ID users to warn other members of the community by leaving their own spam reports on numbers that turn out to be scammers or fraudsters. It’s an easy-to-use system that helps build a community of people who care about personal privacy and want to do a good deed in the process.

current_spam_screen (2)

At Whitepages, we worked hard to develop the most advanced spam identification system in the market. Whitepages Caller ID offers real-time analysis on billions of calls, texts and phone lookups from all of Whitepages’ 50 million users. Along with Spam Score, Whitepages Caller ID also blocks unwanted numbers from calling your Android. It’s just another way that Whitepages helps you maintain your privacy.

And in today’s world, features that put privacy back in the hands of users are more important than ever. Recent data from Whitepages Caller ID shows that approximately one out of three unknown calls are a suspected spammer. Whether that’s a marketing or sales call, or something more pervasive like the scams that emerged earlier this year, such as “One Ring,” “Grandparent’s Scam,” and the most recent “IRS Phone Scam.” By offering another layer of information on incoming calls, Whitepages Caller ID protects users and lets them know about potential spam before they take the call—and that’s something we feel pretty good about.

Check out the latest release of Whitepages Caller ID in the Google Play Store and read more about it in PandoDaily.


Thinking of getting Amazon’s new Fire phone? We’ve custom built our award-winning apps for optimum performance with the Fire phone’s unique capabilities.

The new Fire phone makes it easier than ever for users to communicate using the suite of WhitePages apps for everything from rich contact and caller ID data to the ability to block unwanted calls and texts. All of our apps now provide one touch access to frequently used features, from the people and businesses you call most to the calls and texts that you’ve recently blocked.

Amazon Fire phone has WhitePages CurrentID

 Features of the apps for Amazon’s Fire phone include:

  • WhitePages - With the WhitePages app you can take advantage of Amazon’s Firefly feature to call or send a text to a phone number and conduct a WhitePages search to identify rich contact data, which can be added to your address book with one touch. In addition, you can search for contact information for people and businesses, view menus or store hours, and get maps and driving directions.
  • WhitePages Current - WhitePages Current provides rich call and text ID with real-time streaming social status updates from Facebook, LinkedIn and Twitter as well as local information pertinent to the caller. The app incorporates a smart address book that updates in real-time with names, addresses and more information about all of a user’s contacts, including newly identified calls and texts. In addition, you can block unwanted calls and texts with alerts that warn against potential scams.
  • Mr. Number The popular call blocking and spam identification app lets users easily block or report unwanted calls and texts, including those from telemarketers and spammers. The associated widget allows you to see your most recent blocked calls and texts with one touch.
We think you’re going to love the experience. You can find all of the apps in the Amazon Appstore.

WhitePages is proud to announce DealPop, your source for insider information on the best places to eat, drink and play - right in your neighborhood!

Value Is Much More Than A Good Deal

Today the Seattle Times announced our new service DealPop, which will soon offer great deals at the best places to eat, drink, and have fun — right in your neighborhood.

Sure we are going to offer incredible discounts, but we are also focused on providing a great customer experience and selecting great places for you to enjoy and discover.

We built DealPop as a service and not just a transaction.  Our project is centered and driven on a set of guiding principles that reflect the following core values of  WhitePages:

Connect with Confidence

We are on a mission to help consumers connect with confidence.  Millions of consumers trust WhitePages as the leading web and mobile service for finding both people and businesses.  Searches on our site allow us to see both the most popular and up and coming merchants.  From these findings, our DealPop team, including full-time sales reps that are a part of the local community, select a target list of businesses to provide the best offers for a location.

As a company that is hyper-focused on providing the best experience, we also want to make sure the consumers redeem the deals they purchase.  For those that opt-in to our email list, we will send a reminder.

We also want to make sure the merchant is prepared before a consumer walks into their shop, so our head of sales Cindy Hewitt has put together a comprehensive training and support program to help the merchants provide the best in-store experience.

We’re Entrepreneurial

What first began as a conversation several months ago with our CEO/Founder Alex Algard, Board Director Will Griffith, colleagues Joe Heitzeberg and Jason Milstead is now a new and fully staffed service.  Our board and leadership team funds ideas and then we empower our sprint teams as self-run start-ups to move quickly.  Eliminating the need for executive review allows the team to focus all resources on the quality of service.

Work With The Best People

The DealPop team puts their heads together.

In order to empower a team, you have to hire the right people.   We selected experienced A-team players that know how to create mainstream consumer services and have a deep understanding of both online and local.    The launch team, some of them featured in the picture, (and in order of when they joined the project) includes Troy Morris, Julie Pitt, Elizabeth Rogers, Cindy Hewitt, Travis Pearl, Bobby Cox, Rebecca Carroll, Aaron Oak,  Thaddeus Gunn, Melissa Bower, Roger Rignack, Drew Hackleman.  We have a lot of fun teasing each other and finding humor in every situation.  Julie has a laugh all of downtown Seattle can hear,  while Troy is determined to create a promotion that involves him wearing a Gorilla suit .   If you don’t have a team that enjoys working together, you can’t build something fun for consumers.

Our fantastic marketing maven Liz Powell is already building a great media buzz, following on the footsteps of the recent press she secured for WhitePages in The Wall Street Journal and The New York Times.   Just check out the Twitter and Foursquare stream of Marie Langhout and you can see she has been to almost every bar, salon, and restaurant in Seattle .  Marie is  building a great presence for us on Twitter and Facebook even before we officially launch.

Finally, Susan Fincher from our HR department stepped in to help with recruiting and developing interviewing process to make sure we continue to hire the best people as we roll out to more markets.

One Mission, One Team:

In addition to a great DealPop team, we have leveraged the talent and resources of WhitePages to launch DealPop.  Our finance head Suki Hayre and legal counsel Jolene Marshall helped us navigate through a lot of details to make payment simple and easy for consumers and merchants.

This was not a secret project at WhitePages, we had several open “brown bags” and reviews to get  feedback and input from our colleagues.  Every sprint team and business unit helped with ideas, advice, and work – and all the critical components needed to provide the best merchant and consumer experience.

We will also leverage the +20m consumer reach of WhitePages and serve new customers because DealPop is built on the same principles we work by at WhitePages to provide consumers and merchants with more than just a good deal.

Interested in learning more? Head to our Facebook page and follow us on Twitter. And don’t forget to sign up at!

Follow me on Twitter: @knakao

Follow WhitePages on Twitter: @WhitePages

What do pizza, dentists, hotels, florists, and auto parts have in common?  They are among the top searched items out of the millions of searches each month on the free WhitePages app for iPhone.  The app is continuing to gain popularity and has been downloaded over 5,000,000 times. It has remained Top 10 in the Reference category on iTunes for 20 months, and we’re excited to announce that this week the latest version hit the app store.  In addition to the apps great pre-existing features (read here for more information on WhitePages mobile iPhone app features), below is a brief summary of the upgraded features, and why they matter to you:

WhitePages iPhone App Screen

Ease of Use Improvements:

  • More in-app features: With the new version, you can easily return to your search after you browse an ad or access a map.  Previously, when you clicked on a map or an ad, you had to re-launch the app to return to WhitePages.  This is a time-saving upgrade that will feel seamless to you.
  • Larger location icon.  Now the location button is more noticeable and easier to press with your finger.  Having the app determine location is far easier than typing in your city and state time after time.
  • More prominent and larger phone number in the results.  We wanted to visually promote that once you find the person or business you are looking for, you can simply click on the number and call. We feel these design improvements reflect that simplicity.

Advertising Improvements:

  • It’s a fact of life that in the world of free apps, ads are a part of the customer experience.  We implemented location based ad targeting in this release, which is good both for the user and the advertiser because it’s like a match-making service.  If you are looking for coffee shop in a particular city, then seeing an ad for a coffee shop right around the corner is much more of a ‘match’ than seeing an ad that is not important to you. Overall, we wanted the ability deliver ads that are more relevant to you, the user.

I’d love to hear how you like the new features, so please go and upgrade the app, and if you haven’t yet downloaded it, now is a great time.  Also, please let me know what features you would like to see next version.

Want to send your friends directions to happy hour? No problem.

As part of the WhitePages Mobile Team, I am excited to tell you about the newest release of our   iPhone app which originally launched in August of 2008.  Since then, it has been downloaded over 4,000,000 times and has been in the Top 10 of the App Store Reference category for over 18 months! Our goal is to continuously improve the WhitePages  iPhone app so it becomes indispensible to you, easier to use, and gives you new ways to connect with friends, family, businesses and more.  Our newest version (1.4.1) just hit the App Store – here are the highlights of the new features:

Send / Share: A simple improvement, with many uses.  Now, after you search for a person or business, you can immediately share the listing with a friend. Just select the send/share button on the listing detail page, choose whether you want to send it by text or email, add a quick note, and share.  It’s that simple.  So when you decide to try out that new wine bar, just look up the address and text or email it to your friends telling them what time to join you.

Premium Reverse Search: Cell phone use has exploded and 20% of U.S. households rely on their cell phone as their only phone according to the CTIA (Cellular Telephone Industry Association).  So you’ll likely get a call on your iPhone from a cell number you don’t have in your contact list.  With the newest WhitePages for iPhone app, you can find out who the mystery caller is by looking up a cell or other hard to find number with Premium Reverse Search.

The WhitePages app now lets you conduct a premium search to identify cell phone numbers or unpublished listings.

When you do a Reverse Search, if the standard WhitePages result is a cell or unpublished listing, you now have the option of doing a Premium Search.  A Premium Search is a lookup in an additional database for $1.99. With one tap, a search is made, you get the name and the $1.99 is deducted directly from your iTunes account with Apple’s “In App” billing.  If no name is found for that number, you won’t be charged.

Rest assured, everything you could find previously in Reverse Phone is still available for free, including over 200 million home and business listings.   We added the premium search so you have an option to match cell phones and other hard to find numbers that didn’t match previously and usually aren’t available elsewhere.  So now you can find out if it was a salesperson or your college buddy who just called while you were at work and you couldn’t pick up the call.

With this new release, you can also save work listing details to your contact list.  Additionally, behind the scenes performance enhancements were made to make the app purr!

So, please give it a try and let me know how it goes…