Archives For Names

50 Cent's New Look

Isiah Sevenly —  October 29, 2009 — 2 Comments

For the official launch of the WhitePages Names product, we took a lighthearted look at some of the names behind the most “followed” celebrities on Twitter.  For example, we found that Jimmy Fallon’s first name (James, a form of Jacob) means “heel grabber” and that while 50 Cent’s real first name, Curtis, can be a nickname for someone who is “courteous”, it is also Middle English for curt “short” and hose “leggings” or “short leggings”.  We also found Al Gore’s full name to be quite intriguing – his  first name means “noble, bright, and famous” and his last name means “a triangular piece of land”.

As you can imagine, the name meanings that we uncovered sparked many internal debates on visual interpretation, a topic I am truly passionate about.  While I focus primarily on graphic design here at WhitePages, I am an illustrator at heart and therefore, jumped at the chance to take the WhitePages Names functionality to another level.  I am pleased to present 50 Cent’s newest fashion statement, just before his new album Before I Self Destruct drops.

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Note: This post is the 11th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Ben Maldonado who is one of a number of rockstar web developers at WhitePages.  Ben has worked with individuals across the company to help bring the new WhitePages brand, and site, to life.  He’s also been doing a ton of dancing.

When I was first approached to become part of the brand team I was very excited. As part of our brand identity changes, we would be doing a major overhaul of the site’s look and feel.  It seemed like an appropriate time to also review our current code-base since it was starting to show its age.

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Note: This post is the 10th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Joe Heitzeberg who is our VP of Tech at WhitePages. He is charged with delivering the services and offerings that power the WhitePages experience, running a scaleable and efficient infrastructure and building and maintaining a top-notch tech team.

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As a mom, I have to say: I’m disappointed. But as a product owner for the most popular people search site on the Internet, I’m at least glad that we’re helping people to connect with confidence.

Beyond our expected growth rate, we saw a relatively significant bump in both unique visitors (+7%) and people searches (+10%) in the week leading up to Mother’s Day. Apparently, people don’t know their mother’s addresses and phone numbers. Nice.

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Note: This post is the 3rd in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

Alright.  Last week I touched briefly on the market research and analysis that we performed prior to all of our branding efforts. Before I start discussing our ‘brand platform’, I need to emphasize how much information and detail I’m leaving out of some of these posts.  Trying to figure out how to include everything in a way that’s easy to understand, makes sense to most readers and doesn’t completely give away our company strategy is pretty hard.  If we miss something and you want us to address, just let us know in the comments section below.

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