Archives For Marketing

Over the past few years, WhitePages has led innovation in many areas of the product development cycle including testing, engineering and marketing.  Some examples include agile product design, viral product design, rebranding, lean startup techniques, multivariate and AB testing, multi-platform mobile development and more.

We’ve benefited greatly from industry leaders and experts we’ve hired from places like Amazon, Expedia, Big Fish Games, Real Networks, LinkedIn, Nuance and Pivotal Lab  – and we regularly hold talks internally to share the knowledge across our teams. We also host talks, inviting groups like the Product Consortium Group and the Ruby on Rails group.

Now, we’re excited to be opening these talks up to everyone:  TechTalks @WhitePages

These talks will be a great place to meet peers in the industry, talk about ideas and participate in relevant learning…and have a beer or two on us after work.

Please join us on Monday, May 17th at 6pm for a presentation by social media experts Neil Patel and Adam Loving called “Twitter Seem Pointless? Learn How To Do It Right”.

Date:  May 17th at 6pm

Location:  WhitePages headquarters, 1301 Fifth Ave, floor 12

Head here to RSVP, or DM/@ us on Twitter: @WhitePages or @jheitzeb .

About Neil Patel:

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics.  Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal. @NeilPatel

About Adam Loving:

Adam is a software developer and entrepreneur with a keen interest in social media. He has been a computer hacker since the 1980s, cited in Lotus Magazine in his early teens. Adam’s passion for viral user experience design led him to create Twibes, a popular Twitter application.  Adam was featured in Microsoft’s “A Startup A Week” documentary series, where he built a Facebook app to help Room to Read raise money for a computer lab in Cambodia. Adam is also the inventor of the Zuckerbuck (one of the first virtual currencies on Facebook). His Facebook app “Dumb Americans” won an overnight coding contest at the CommunityNext conference in San Jose. @Twibes / @AdamLoving

p.s.  If you have ideas or suggestions for topics you want to learn more about, or industry leaders you want to hear from, let us know. Stay tuned for upcoming Tech Talks @WhitePages on topics like…

  • SEO & SEM
  • LeadGen
  • Lean startup
  • CrowdSourcing
  • SOLR/Hadoop
  • Product design
  • And tons more…

OK. Back in January I wrote about why people really don’t need paper phone books and how continuing to print these phone books is a massive drain on the environment.  Well, it looks as if AT&T is under the same impression and is working tirelessly to rid themselves of the phone book printing burden.

Earlier in the year, AT&T convinced Ohio state regulators to allow them not to print and distribute phone books. (note: for those of you who don’t know, the telephone companies have a legal obligation to print and distribute paper phone books.  Seriously!).  Just this past week, AT&T was successful in convincing the Florida Public Service Commission to do the same thing, all in the name of saving the environment and making our country a greener place.

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Note: This post is the 10th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Joe Heitzeberg who is our VP of Tech at WhitePages. He is charged with delivering the services and offerings that power the WhitePages experience, running a scaleable and efficient infrastructure and building and maintaining a top-notch tech team.

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Note: This post is the 9th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

The following post was written by Darren Dalasta who is our Sr. Marketing Manager running the search marketing team.  He’s been working making sure we maintain and improve our search ranking while we undergo our site’s upgrade. Read the full post below!

For those not familiar with SEO it stands for Search Engine Optimization. Many people, even in marketing or technology, still see SEO as that black art of marketing with a mad scientist sitting in his/her own corner spinning a web of deceit laying a trap for the search engines. Luckily, most have evolved a bit, and you will get more out of your SEO efforts by working WITH your brand and usability (and other) teams than by yourself in that corner. It is becoming evident that brand and SEO are becoming increasingly connected.

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Britt Stromberg

Britt Stromberg

We get a bunch of emails from WhitePages members telling us about their experiences with our services.  Some are heartwarming, some inpirational and some just plain funny.  Britt’s story is pretty cool, so we thought we’d share with our blog readers.

And if you have as story that you’d like to share in a guest blog, just shoot me an email and we’ll see what we can do. .

Hi. I’m Britt Stromberg, a WhitePages member.  I’m the owner of Wordslinger, Inc. and I use WhitePages all the time to look up client contact info, local businesses and people (oh hello college boyfriend…nice to know that you live in Ballard). The coolest thing WhitePages did for me recently was to make it easy to get the phone numbers of my neighbors for a block-watch list. I dreaded the thought of going door-to-door for that thankless task.

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