Right as the worst economic news hit, we presented our mobile plan for funding to the board of Whitepages. While other companies were cutting back, the response from our President/COO Max Bardon was “This is exciting, budget approved…how fast can you make this happen”.
We quickly put our plan into place, hiring internally and signing deals with top mobile developers. All told, there were over 20 people from the U.S., Germany, and India working with us, resulting in a slew of new and innovative mobile offerings:
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I wanted to give you the results of our first Wellness Challenge of 2009 that I wrote about in this wellness post . The challenge is now complete and
it was a great experience. In total the WhitePages team climbed 29,780 flights of stairs, which is an average of 465 flights per participant. WOW! The “Stairketeers” were our winning team with a whopping 5,927 flights with an average of 988 flights per team member! That means, on average, each Stairketeers team member climbed the equivalent of Mt. Fuji. The top individual climbed over 40,000 feet – I’ve never even flown that high in an airplane.
Absolutely amazing! But, what can I say, when a WhitePager puts their mind to something, “They’re on a Mission” and nothing is going to stop them.
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Note: This post is the 1st in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.
In January, 2008 I wrote a blog post highlighting the key reasons why I joined WhitePages. In that post I mention the brand-building opportunities at WhitePages as one of the big influencers of my decision. And a few months ago I teased you with a post on the launch of our new corporate site, which highlights WhitePages new colors, logo and personality. Now, I’m excited to share a sneak peek of our new site redesign which represents the most radical changes to our website since the inception of the company over 10 years ago…all in the name of repositioning WhitePages brand.
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“Work hard, play hard and win” that’s the WhitePages spirit and our first ever stair climbing challenge shows that! Little did I know that when I rolled out the “New and Improved” WhitePages Employee Wellness Program this year, that the first employee wellness challenge would be such a sweaty success (it’s OK, we have showers on-site)!
So …our first challenge, to climb flights of stairs, began on February 23rd. A pretty simple concept when you think about it. Our offices are in “beautiful” downtown Seattle, which everyone knows can be pretty rainy, windy and not the best place to get out and about during Feb/Mar, so our Wellness Committee proposed an indoor challenge…form teams of up to 10 people and see which team could average the most flights of stairs climbed (per person) over a four week period…I’m thinking 8 or 10 maybe 12 flights a day if someone is a REAL athlete, right?
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