My name is Ashkaan Khatakhotan and I was a web development intern on Whitepages core site team this past summer.
Over the course of my internship I built the UI of a V1 rails web app for collection and distribution of contact information. During this time I had to deal with issues of attracting and onboarding new users. Because of these experiences I decided to make the topic of my intern presentation “Best Practices for Increasing User Conversion”.
User conversion can basically be defined as the percentage of users who take a desired action – such as signing up for a service. New user conversion is obviously a hugely important aspect for any company, and is one of the strongest ROI arguments for better user experience. To create this presentation I scoured UX blogs and over a hundred different websites to gather information on what user conversion practices work and what practices to avoid.
Please direct any questions you have to my email, firstname.lastname@example.org.