Note: This post is the 6th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.
The following post was written by Andrea Lindeman, who is a Usability Engineer at WhitePages. She explains exactly what that is below. Enjoy!
Hi, my name is Andrea and I’m the Usability Engineer here at WhitePages. What’s a Usability Engineer, you ask? One of my jobs (among many) is to test all our new designs with actual users to make sure the website is easy to use. We have a strong design team here at WhitePages (Isiah and Alexi wrote about our Visual Identity in an earlier Brand Series post), but every so often we prove that nothing beats watching an actual user as they try to use the site.