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	<title>The WhitePages Blog &#187; Brand Building</title>
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	<description>White Pages and the Connectory</description>
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		<title>Brand Building: Managing the Development Process</title>
		<link>http://blog.whitepages.com/2009/06/03/brand-building-managing-the-development-process/</link>
		<comments>http://blog.whitepages.com/2009/06/03/brand-building-managing-the-development-process/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 01:21:29 +0000</pubDate>
		<dc:creator>Ben Maldonado</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Names]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[code lines]]></category>
		<category><![CDATA[code reviews]]></category>
		<category><![CDATA[cross code coordination]]></category>
		<category><![CDATA[development]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=1205</guid>
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<strong>Related posts:</strong><ol><li><a href='http://blog.whitepages.com/2009/05/28/agile-software-development-and-branding/' rel='bookmark' title='Permanent Link: Brand Building: Parallels Between Agile and Branding'>Brand Building: Parallels Between Agile and Branding</a></li><li><a href='http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/' rel='bookmark' title='Permanent Link: Brand Building: Educating employees on &#8216;brand&#8217;'>Brand Building: Educating employees on &#8216;brand&#8217;</a></li><li><a href='http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/' rel='bookmark' title='Permanent Link: Brand Building: WhitePages Strategic Brand Platform'>Brand Building: WhitePages Strategic Brand Platform</a></li></ol>]]></description>
			<content:encoded><![CDATA[

<p><strong>Related posts:</strong><ol><li><a href='http://blog.whitepages.com/2009/05/28/agile-software-development-and-branding/' rel='bookmark' title='Permanent Link: Brand Building: Parallels Between Agile and Branding'>Brand Building: Parallels Between Agile and Branding</a></li><li><a href='http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/' rel='bookmark' title='Permanent Link: Brand Building: Educating employees on &#8216;brand&#8217;'>Brand Building: Educating employees on &#8216;brand&#8217;</a></li><li><a href='http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/' rel='bookmark' title='Permanent Link: Brand Building: WhitePages Strategic Brand Platform'>Brand Building: WhitePages Strategic Brand Platform</a></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://blog.whitepages.com/2009/06/03/brand-building-managing-the-development-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Building: Parallels Between Agile and Branding</title>
		<link>http://blog.whitepages.com/2009/05/28/agile-software-development-and-branding/</link>
		<comments>http://blog.whitepages.com/2009/05/28/agile-software-development-and-branding/#comments</comments>
		<pubDate>Thu, 28 May 2009 22:25:49 +0000</pubDate>
		<dc:creator>Joe Heitzeberg</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Names]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[WhitePages Mobile]]></category>
		<category><![CDATA[agile project management]]></category>
		<category><![CDATA[agile software development]]></category>
		<category><![CDATA[scrum]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=1086</guid>
		<description><![CDATA[

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			<content:encoded><![CDATA[

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			<wfw:commentRss>http://blog.whitepages.com/2009/05/28/agile-software-development-and-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Building: SEO, meet Usability and Brand.</title>
		<link>http://blog.whitepages.com/2009/05/21/seo-meet-usability-and-brand/</link>
		<comments>http://blog.whitepages.com/2009/05/21/seo-meet-usability-and-brand/#comments</comments>
		<pubDate>Fri, 22 May 2009 01:47:25 +0000</pubDate>
		<dc:creator>Darren Dalasta</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=1015</guid>
		<description><![CDATA[

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			<content:encoded><![CDATA[

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			<wfw:commentRss>http://blog.whitepages.com/2009/05/21/seo-meet-usability-and-brand/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Brand Building: Making Money on WhitePages&#8217; Website</title>
		<link>http://blog.whitepages.com/2009/05/11/brand-building-making-money-on-whitepages-website/</link>
		<comments>http://blog.whitepages.com/2009/05/11/brand-building-making-money-on-whitepages-website/#comments</comments>
		<pubDate>Tue, 12 May 2009 04:34:15 +0000</pubDate>
		<dc:creator>Ingrid Michelsen</dc:creator>
				<category><![CDATA[Ad Sales]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[online ads]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=909</guid>
		<description><![CDATA[

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			<content:encoded><![CDATA[

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			<wfw:commentRss>http://blog.whitepages.com/2009/05/11/brand-building-making-money-on-whitepages-website/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Brand Building: Launching the new WhitePages site!</title>
		<link>http://blog.whitepages.com/2009/05/06/brand-building-the-launch-of-our-redesigned-site/</link>
		<comments>http://blog.whitepages.com/2009/05/06/brand-building-the-launch-of-our-redesigned-site/#comments</comments>
		<pubDate>Thu, 07 May 2009 01:46:18 +0000</pubDate>
		<dc:creator>Zoe Clelland</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[brand bruilding]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[brand repositioning]]></category>
		<category><![CDATA[company mission]]></category>
		<category><![CDATA[customer needs]]></category>
		<category><![CDATA[site navigation]]></category>
		<category><![CDATA[site redesign]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=846</guid>
		<description><![CDATA[

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			<wfw:commentRss>http://blog.whitepages.com/2009/05/06/brand-building-the-launch-of-our-redesigned-site/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Brand Building: Usability Testing for our Site Redesign</title>
		<link>http://blog.whitepages.com/2009/05/04/brand-building-usability-testing-for-our-site-redesign/</link>
		<comments>http://blog.whitepages.com/2009/05/04/brand-building-usability-testing-for-our-site-redesign/#comments</comments>
		<pubDate>Mon, 04 May 2009 22:42:57 +0000</pubDate>
		<dc:creator>Andrea Lindeman</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[site redesign]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=812</guid>
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			<wfw:commentRss>http://blog.whitepages.com/2009/05/04/brand-building-usability-testing-for-our-site-redesign/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Brand Building: Educating employees on &#8216;brand&#8217;</title>
		<link>http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/</link>
		<comments>http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 22:31:09 +0000</pubDate>
		<dc:creator>John Lusk</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[brand building series]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[brand process]]></category>
		<category><![CDATA[company education]]></category>
		<category><![CDATA[educating employees]]></category>

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			<wfw:commentRss>http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Building: Defining Our Visual Identity</title>
		<link>http://blog.whitepages.com/2009/04/24/brand-building-and-now-a-word-from-our-designers/</link>
		<comments>http://blog.whitepages.com/2009/04/24/brand-building-and-now-a-word-from-our-designers/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 01:21:15 +0000</pubDate>
		<dc:creator>Isiah Armstead</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[brand attributes]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[concepts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=630</guid>
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			<content:encoded><![CDATA[

<p><strong>Related posts:</strong><ol><li><a href='http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/' rel='bookmark' title='Permanent Link: Brand Building: WhitePages Strategic Brand Platform'>Brand Building: WhitePages Strategic Brand Platform</a></li><li><a href='http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/' rel='bookmark' title='Permanent Link: Brand Building: Educating employees on &#8216;brand&#8217;'>Brand Building: Educating employees on &#8216;brand&#8217;</a></li><li><a href='http://blog.whitepages.com/2009/05/04/brand-building-usability-testing-for-our-site-redesign/' rel='bookmark' title='Permanent Link: Brand Building: Usability Testing for our Site Redesign'>Brand Building: Usability Testing for our Site Redesign</a></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://blog.whitepages.com/2009/04/24/brand-building-and-now-a-word-from-our-designers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Building: WhitePages Strategic Brand Platform</title>
		<link>http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/</link>
		<comments>http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 19:07:36 +0000</pubDate>
		<dc:creator>John Lusk</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Names]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[WhitePages Mobile]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand attributes]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=566</guid>
		<description><![CDATA[

Related posts:Brand Building: Defining Our Visual IdentityBrand Building: Educating employees on &#8216;brand&#8217;Brand Building: Usability Testing for our Site Redesign


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			<content:encoded><![CDATA[

<p><strong>Related posts:</strong><ol><li><a href='http://blog.whitepages.com/2009/04/24/brand-building-and-now-a-word-from-our-designers/' rel='bookmark' title='Permanent Link: Brand Building: Defining Our Visual Identity'>Brand Building: Defining Our Visual Identity</a></li><li><a href='http://blog.whitepages.com/2009/04/30/brand-building-educating-employees-on-brand/' rel='bookmark' title='Permanent Link: Brand Building: Educating employees on &#8216;brand&#8217;'>Brand Building: Educating employees on &#8216;brand&#8217;</a></li><li><a href='http://blog.whitepages.com/2009/05/04/brand-building-usability-testing-for-our-site-redesign/' rel='bookmark' title='Permanent Link: Brand Building: Usability Testing for our Site Redesign'>Brand Building: Usability Testing for our Site Redesign</a></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brand Building: Market Research and Analysis</title>
		<link>http://blog.whitepages.com/2009/04/15/brand-building-market-research-and-analysis/</link>
		<comments>http://blog.whitepages.com/2009/04/15/brand-building-market-research-and-analysis/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 23:36:37 +0000</pubDate>
		<dc:creator>John Lusk</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand repositioning]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[market research analysis]]></category>
		<category><![CDATA[phone books]]></category>

		<guid isPermaLink="false">http://blog.whitepages.com/?p=450</guid>
		<description><![CDATA[

Related posts:Brand Building: WhitePages Strategic Brand PlatformBrand Building: Usability Testing for our Site RedesignBrand Building: WhitePages Site Redesign


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			<content:encoded><![CDATA[

<p><strong>Related posts:</strong><ol><li><a href='http://blog.whitepages.com/2009/04/22/brand-building-whitepages-strategic-brand-platform/' rel='bookmark' title='Permanent Link: Brand Building: WhitePages Strategic Brand Platform'>Brand Building: WhitePages Strategic Brand Platform</a></li><li><a href='http://blog.whitepages.com/2009/05/04/brand-building-usability-testing-for-our-site-redesign/' rel='bookmark' title='Permanent Link: Brand Building: Usability Testing for our Site Redesign'>Brand Building: Usability Testing for our Site Redesign</a></li><li><a href='http://blog.whitepages.com/2009/04/01/repositioning-a-brand-whitepages-site-redesign/' rel='bookmark' title='Permanent Link: Brand Building: WhitePages Site Redesign'>Brand Building: WhitePages Site Redesign</a></li></ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
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