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Note: This post is the 11th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.
The following post was written by Ben Maldonado who is one of a number of rockstar web developers at WhitePages. Ben has worked with individuals across the company to help bring the new WhitePages brand, and site, to life. He’s also been doing a ton of dancing.
When I was first approached to become part of the brand team I was very excited. As part of our brand identity changes, we would be doing a major overhaul of the site’s look and feel. It seemed like an appropriate time to also review our current code-base since it was starting to show its age.
Two of our brand pillars which are “Relevant Innovation” and “Intuitive Experiences” were aligned with this effort. A new code base would allow us to be faster and more agile then we had in the past which would result in a richer, more intuitive experience for our users.
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