Since customer service is increasingly playing a role in consumers’ decisions and perceptions of brands, businesses need to be providing the best experience possible. For small businesses, staying in touch with customers, and ensuring they’re having a positive experience, can be tough. What they need are enhanced communication tools like Whitepages Caller ID to help them provide the best customer service possible.
Customers Want More, More, More
In an article discussing some of the topics in the realm of customer service, Forbes highlighted three changing trends in what consumers expect from businesses.
Those three trends are:
- A growing desire for fast, accurate and complete communication related to customer questions and concerns
- Accuracy in everything from the contents of a shipped order to the response to a technical query
- A general desire for extended hours that go past the old standard of 9 to 5
It’s also telling that Salesforce’s No. 1 piece of advice for small businesses is that every customer deserves a response. No matter the exact nature of a business or the people that make up a customer base, taking care of customers is a crucial component of operations.
Small businesses can change the game by doing something very similar to what their increasingly demanding customers are doing: expecting more. Proprietors of small companies need to expect more out of the business tools they use. When they do, they gain the kind of power that lets them give customers the increasingly involved experiences that they demand.
Getting Ahead With Whitepages Caller ID
Staying in touch doesn’t have to be an exercise in frustration for small-business owners. The first step to providing excellent service is to communicate as effectively as possible with clients. Of course, as a one-person enterprise, you may be feeling squeezed for time when it comes to customer service or frustrated with past efforts that involved the dedication of valuable time and resources without much in the way of results.
There’s one valuable tool that many small-business owners may not have considered, despite its potential to provide more effective, personalized and responsive customer communication: that’s caller ID.
If you operate your small business communications from your mobile phone, then caller ID can greatly improve the way you reach out to and take calls from clients, leaving them happy and you with fewer headaches. Identity management is a major advantage found in the Whitepages Caller ID app for Android, as users can both set the appearance of their information for outgoing calls and learn more about the people calling them, even when the incoming call is from a mobile number not stored in their phone book. This makes both outreach and inbound calls easier to manage.
For example, the instant a customer calls, Whitepages Caller ID will identify the name of the caller so a small-business owner can begin referencing related past communications or locate a specific piece of information that is needed, all while saying “Hello!” This creates a more positive experience overall. And when it comes to returning calls from clients, the ability for your customer to see your name listed accurately means less of a chance for confusion and a quicker resolution. Plus with Caller ID, company owners can easily block calls from telemarketers, phone lines associated with spam and others, keeping their business line free of extraneous calls and putting more of a focus on the people who matter most—the customers.
The enhanced suite of services offered by Caller ID means that quick, accurate and successful customer service interactions are a possibility for small businesses.
Want to try Whitepages Caller ID? Get your free download on the Google Play Store.