Ban the White Pages Phone Book!

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Rather than sit here and continue to blog about questioning why people are still using the white pages phone book (aka ‘WPPB’), WhitePages has decided to get involved and take action!  Today we launched BanThePhoneBook.org to help significantly reduce the unsolicited, and unnecessary, printing and delivery of the white pages phone book.  The goals of BanThePhoneBook.org are simple:

  • Educate others about the environmental impact of printing white pages phone books
  • Encourage people to sign a petition showing their support for an ‘opt-in’ program
  • Support phone companies, consumers and others in their efforts to curb the unnecessary printing and delivery of WPPB.

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The End of the Phone Book?

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OK. Back in January I wrote about why people really don’t need paper phone books and how continuing to print these phone books is a massive drain on the environment.  Well, it looks as if AT&T is under the same impression and is working tirelessly to rid themselves of the phone book printing burden.

Earlier in the year, AT&T convinced Ohio state regulators to allow them not to print and distribute phone books. (note: for those of you who don’t know, the telephone companies have a legal obligation to print and distribute paper phone books.  Seriously!).  Just this past week, AT&T was successful in convincing the Florida Public Service Commission to do the same thing, all in the name of saving the environment and making our country a greener place.

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Member Story: Using WhitePages to solve iPod mystery

Britt Stromberg
Britt Stromberg

Britt Stromberg

We get a bunch of emails from WhitePages members telling us about their experiences with our services.  Some are heartwarming, some inpirational and some just plain funny.  Britt’s story is pretty cool, so we thought we’d share with our blog readers.

And if you have as story that you’d like to share in a guest blog, just shoot me an email and we’ll see what we can do. .

Hi. I’m Britt Stromberg, a WhitePages member.  I’m the owner of Wordslinger, Inc. and I use WhitePages all the time to look up client contact info, local businesses and people (oh hello college boyfriend…nice to know that you live in Ballard). The coolest thing WhitePages did for me recently was to make it easy to get the phone numbers of my neighbors for a block-watch list. I dreaded the thought of going door-to-door for that thankless task.

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Brand Building: Educating employees on 'brand'

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Note: This post is the 5th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

Alright, here’s the deal.  If you work at a technology company and you start screaming at the top of your lungs that the company brand is going to change, you’re most likely going to be met with a bunch of blank stares.  Branding is a pretty ethereal term to most folks, especially those that work at innovative internet companies.  And WhitePages is no different. When we first started talking about this initiative, I was surprised to learn that most of our 120 employees associated ‘brand’ with colors and logos….and in a number of cases, with a cartoon character. (Seriously. At one point, Captain Contact represented the WhitePages brand.  We’ve since buried him).

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Brand Building: WhitePages Strategic Brand Platform

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Note: This post is the 3rd in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand.

Alright.  Last week I touched briefly on the market research and analysis that we performed prior to all of our branding efforts. Before I start discussing our ‘brand platform’, I need to emphasize how much information and detail I’m leaving out of some of these posts.  Trying to figure out how to include everything in a way that’s easy to understand, makes sense to most readers and doesn’t completely give away our company strategy is pretty hard.  If we miss something and you want us to address, just let us know in the comments section below.

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