Ok, so here’s the deal. For as long as I can remember, Phone Books have been more of a doorstop than anything. Yeah, they were good for the occasional late night cab ride or pizza delivery, but 2-8 inches of impossible-to-rip pages just never made any sense to me.
Since I’ve been at WhitePages, I’ve heard from a number of customers, employees, clients, etc. that Phone Books really shouldn’t exist. The advent of the internet along with easy access to information has made the traditional Phone Book obsolete…at least for most of us. In fact, a number our users actually confuse WhitePages.com with the phonebook (go figure) and are asking us to opt them out of receiving mail delivered books. Hmmm…..there’s an idea!