WhitePages Takes On Google and Bing for Local Business Search

WhitePages store locator feature allows you to locate information about multiple store locations with one click.

It’s search’s broken record: Google and Bing return crowded and irrelevant results. We see it all the time, and are sure you do, too. Today, I’m proud to announce the unveiling our new WhitePages Business Search as a simple and easy solution to the problem of business search.  We’ve been working tirelessly to bring you the most accurate contact information for 15 million local businesses across the U.S. in a simple, easy to use experience.  We also think you will love our innovative WhitePages Store Locator featuring one-click access to over 1 million popular national business chain locations in your neighborhood.

WhitePages store locator feature allows you to locate information about multiple store locations with one click.

We all can agree that search is messy. For example, a search for Target in “Seattle, WA” on Google produces:

  • Over 6,000 results
  • 6 irrelevant listings just on the first page
  • On Target Media, LLC. Which is obviously not Target.

A search for Target in Seattle on Bing produces:

  • Over 6 pages of results
  • 6 irrelevant listings on the first page alone
  • Brighton Elementary School. What does that have to do with Target?

A search for Target in Seattle on WhitePages:

  • 16 accurate listings, all in one place.

But we’ve taken search one step further: Gone are the days of scrolling through thousands of web results or using clumsy Store Locators on individual company websites.  Now users can simply search for the business chain they’re looking for or click on a Store Locator icon. Try it for yourself here - www.whitepages.com/business. We’ll only return the locations nearest you, along with information you want most – address, phone, and store hours. How easy is that?

And if you are still not convinced, watch this short video on how we beat out Google and Bing when searching for “Target” in “Seattle, WA”:

Once you find a business on WhitePages, it is easy share that listing with friends and family by emailing or texting a listing for free.  You’re also now able to share your favorite businesses with your friends on Facebook via the “like” button and to your followers on Twitter.

We are excited about this feature, and want to hear what you think of our new WhitePages Business Search and Store Locator features! We’ve already started to generate some buzz with these features – feel free to read more on TechFlash, Search Engine Land and Paid Content.

Feedback or questions? Follow me on Twitter: @jason_milstead

jmilstead@whitepages.com'

by Jason Milstead

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