WhitePages Announces Newest iPhone App

WhitePages iPhone App Screen

What do pizza, dentists, hotels, florists, and auto parts have in common?  They are among the top searched items out of the millions of searches each month on the free WhitePages app for iPhone.  The app is continuing to gain popularity and has been downloaded over 5,000,000 times. It has remained Top 10 in the Reference category on iTunes for 20 months, and we’re excited to announce that this week the latest version hit the app store.  In addition to the apps great pre-existing features (read here for more information on WhitePages mobile iPhone app features), below is a brief summary of the upgraded features, and why they matter to you:

WhitePages iPhone App Screen

Ease of Use Improvements:

  • More in-app features: With the new version, you can easily return to your search after you browse an ad or access a map.  Previously, when you clicked on a map or an ad, you had to re-launch the app to return to WhitePages.  This is a time-saving upgrade that will feel seamless to you.
  • Larger location icon.  Now the location button is more noticeable and easier to press with your finger.  Having the app determine location is far easier than typing in your city and state time after time.
  • More prominent and larger phone number in the results.  We wanted to visually promote that once you find the person or business you are looking for, you can simply click on the number and call. We feel these design improvements reflect that simplicity.

Advertising Improvements:

  • It’s a fact of life that in the world of free apps, ads are a part of the customer experience.  We implemented location based ad targeting in this release, which is good both for the user and the advertiser because it’s like a match-making service.  If you are looking for coffee shop in a particular city, then seeing an ad for a coffee shop right around the corner is much more of a ‘match’ than seeing an ad that is not important to you. Overall, we wanted the ability deliver ads that are more relevant to you, the user.

I’d love to hear how you like the new features, so please go and upgrade the app, and if you haven’t yet downloaded it, now is a great time.  Also, please let me know what features you would like to see next version.

by Lori Roth

Lori is the Director of Mobile Products at WhitePages, and a 5 year veteran. During her tenure she's developed and executed product strategies and marketing plans for mobile offers across platforms including iPhone, Android, Blackberry, Mobile Web, and SMS.

One thought on “WhitePages Announces Newest iPhone App

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