WhitePages app for iPhone now lets you ID cell phone numbers

Lori Roth —  March 25, 2010 — 3 Comments

Want to send your friends directions to happy hour? No problem.

As part of the WhitePages Mobile Team, I am excited to tell you about the newest release of our   iPhone app which originally launched in August of 2008.  Since then, it has been downloaded over 4,000,000 times and has been in the Top 10 of the App Store Reference category for over 18 months! Our goal is to continuously improve the WhitePages  iPhone app so it becomes indispensible to you, easier to use, and gives you new ways to connect with friends, family, businesses and more.  Our newest version (1.4.1) just hit the App Store – here are the highlights of the new features:

Send / Share: A simple improvement, with many uses.  Now, after you search for a person or business, you can immediately share the listing with a friend. Just select the send/share button on the listing detail page, choose whether you want to send it by text or email, add a quick note, and share.  It’s that simple.  So when you decide to try out that new wine bar, just look up the address and text or email it to your friends telling them what time to join you.

Premium Reverse Search: Cell phone use has exploded and 20% of U.S. households rely on their cell phone as their only phone according to the CTIA (Cellular Telephone Industry Association).  So you’ll likely get a call on your iPhone from a cell number you don’t have in your contact list.  With the newest WhitePages for iPhone app, you can find out who the mystery caller is by looking up a cell or other hard to find number with Premium Reverse Search.

The WhitePages app now lets you conduct a premium search to identify cell phone numbers or unpublished listings.

When you do a Reverse Search, if the standard WhitePages result is a cell or unpublished listing, you now have the option of doing a Premium Search.  A Premium Search is a lookup in an additional database for $1.99. With one tap, a search is made, you get the name and the $1.99 is deducted directly from your iTunes account with Apple’s “In App” billing.  If no name is found for that number, you won’t be charged.

Rest assured, everything you could find previously in Reverse Phone is still available for free, including over 200 million home and business listings.   We added the premium search so you have an option to match cell phones and other hard to find numbers that didn’t match previously and usually aren’t available elsewhere.  So now you can find out if it was a salesperson or your college buddy who just called while you were at work and you couldn’t pick up the call.

With this new release, you can also save work listing details to your contact list.  Additionally, behind the scenes performance enhancements were made to make the app purr!

So, please give it a try and let me know how it goes…

About

Lori is the Director of Mobile Products at WhitePages, and a 5 year veteran. During her tenure she's developed and executed product strategies and marketing plans for mobile offers across platforms including iPhone, Android, Blackberry, Mobile Web, and SMS.

3 responses to WhitePages app for iPhone now lets you ID cell phone numbers

  1. My app does not give local numbers when searching for businesses in Macon, Ga.

    I had location services on.

Trackbacks and Pingbacks:

  1. mobile, whitepages, iphone app - June 3, 2010

    [...] app store.  In addition to the apps great pre-existing features (read here for more information on WhitePages mobile iPhone app features), below is a brief summary of the upgraded features, and why they matter to you: [...]

  2. mobile, whitepages, iphone app - June 3, 2010

    [...] app store.  In addition to the apps great pre-existing features (read here for more information on WhitePages mobile iPhone app features), below is a brief summary of the upgraded features, and why they matter to you: [...]

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