Along with fellow mobile application leader Pandora and mobile marketing pros from our ad agency partners MediaVest and Ignited, WhitePages’ VP Mobile & Monetization, Kevin Nakao, co-presented a wide-ranging series of mobile app and in-app advertising case studies in a “Master Class” session at this week’s iMedia Agency Summit in Scottsdale, AZ.
This master class, held the afternoon of the first day, was a complex team effort, bringing four co-presenters (and four case studies) together in one information-packed hourlong session.
This presentation also marked the very first public release of WhitePages and MediaVest’s Continental Airlines iPhone app ad campaign results – with some surprising insights we were excited to share with the industry. Kevin also presented real-world app strategy, development and marketing metrics from WhitePages’ own adventures with iPhone, BlackBerry and Android apps.
Check out the presentation, above, and let us know what you think!