Right as the worst economic news hit, we presented our mobile plan for funding to the board of Whitepages. While other companies were cutting back, the response from our President/COO Max Bardon was “This is exciting, budget approved…how fast can you make this happen”.
We quickly put our plan into place, hiring internally and signing deals with top mobile developers. All told, there were over 20 people from the U.S., Germany, and India working with us, resulting in a slew of new and innovative mobile offerings:
We created new revenue streams for our company. Our Premium Caller ID service for mobile is getting 3 times the projected uptake, leading to even more funding for our mobile efforts. This puts more money into the economy, innovation can help end this recession. And just as importantly, our mobile innovation is helping us to reposition the WhitePages brand and prepare the company for massive growth over the next few years. In fact, all of our mobile apps incorporate the new WhitePages Visual Identity and our ‘Caller ID’ concept was designed as a proof point that would allow our customers to ‘connect with confidence’ (check out our Strategic Brand Platform post for more info).
While it is the job of cost cutters to trim the fat, now is the time for product innovators to present a vision and create value — which is exactly what our head of mobile product development Bret Moore has done.
We are not alone. I suspect there are other folks out there investing in innovation. Help me to motivate others by sharing your story below.
VP, Mobile and Monetization