The term ‘viral’ marketing has led to much debate at WP.com over the past few months. What does it mean, how do you make it happen, when is it successful, does it actually exist, etc., etc. Seems like every other marketing conversation includes a ‘viral’ marketing comment and I’m not so sure that any of us actually knows how to define it. So, in the spirit of ‘finding and connecting’ people, we decided to spend most of our marketing efforts actually finding someobdy who could help educate us all on viral marketing.
On Monday, February 11th, 9am, Konstantin Guericke will speak to WhitePages.com employees on his experiences with Viral marketing, what’s worked for him in the past, what hasn’t and how we can incorporate viral marketing components into our products. Call it an extension/crash course in alternative marketing by somebody in the know.
As for Konstantin, his successes speak for themselves. As co-founder of LinkedIn, he was able to cut his teeth on bleeding edge marketing tactics and is experiencing some of the same succeses as CEO of Jaxtr. The guy knows what he’s talking about.
Given that we’re holding this event in a ballroom of sorts in downtown Seattle, we felt it worthwhile to open up attendance to any of our friends in the area who might have an interest in hearing what Konstantin has to say. Just shoot me an email at jlusk@whitepages.com if you have an interest in attending and I’ll send you all the deets.
John
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I thought it was a good presentation, discussion and use of time. Any way to get a copy of his presentaiton?
Konstantin’s talk was really informative and timely given our plans for this year. I thought that it was just the right length and liked that it was pretty informal and there was lots of time for discussion. Thanks for pulling this together and I hope to see more events like this in the near future.
Your sight is okay if you could look up cellphone numbers that would be grate